Social Media Chat January 4, 2019: Content Calendar Planning

Objectives

• Educate the general public about what Extension does for the communities in Michigan

• Engage with current and prospective Extension community members

• Disperse event information to a targeted audience

• Increase event and program attendance

• Expose community to online resources for emergency situations

Content BucketsThe main MSU Extension Facebook and Twitter Pages will share a combination of the following content buckets using web articles, photo and video:

• Industry News relating to any of the topics covered in the four institutes

• Local and national news coverage of a wide range of topics applicable to a majority of the MSUE social media audience

• Impact News Coverage

• Local and national news coverage of Extension and 4-H programs

• Educator Articles

• Evenly spread across institutes

• Timely Content

• Events, workshops, new staff announcements, #SocialMediaHolidays, emergency resources

• Job Opportunities

Content Cadence

Platform Educator Articles Timely Content Impact News Industry News

2-3x weekly 2-3x weekly 2x weekly 1x weekly

3-5x weekly 3-5x weekly 2x weekly 1x weekly

1x weekly 1x monthly 1x weekly N/A

Content TypesThe main MSU Extension Facebook and Twitter Pages will share a combination of content using the following content types:

• Properly formatted Article Posts

• Extension events

• Engaging Imagery

• Cross Promotion

• Educational Videos

What’s Timely?January 2019

•Social Media Holidays

•Upcoming Extension events

•CANR/4-H events and happenings that tie in to Extension

•What’s in the news?

•PFAS

•https://www.canr.msu.edu/pfas/

Content Sources•Google alert

•Statewide initiatives

•canr.msu.edu/news

•Topic web pages

•Repurposed content

•Strategic shares from other Extension/CANR/4-H related pages

Content Calendar

Plan a week in advance

•What events and launches are planned for this week?

•Which new educator articles are live?

•How much additional filler content do you need to curate?

•What images and graphics do you need to curate?

Plan a month in advance

•What events are planned for this month?

•What are you goals and plans for content (how would you like to elevate from last month?)

•Which content can you schedule in advance and what will you need to leave space for (timely content)?

•What experiments might you run?

Plan a year in advance

•What are the biggest events planned for the upcoming year?

•What content type cadence will you follow?

•What is your plan to share content on a daily basis?

•Which big event or content piece do you hope to share?

Resources from CANR Social Media Manager

• Weekly Social Media hour on Zoom and Monthly Social Media Chat in-person

• Previously recorded Zoom meetings and presentations

• Extension specific training materials

• Cover photo and icon downloads

• Social Media FAQ

• CABS Guidelines

• Extension Social Media Cover Downloads

• Always up to date Social Sizing Chart from Sprout Social

• Content Planning from Buffer Social

• roycebre@msu.edu

• Affiliated CANR Communicators Meeting

Questions and Topic Suggestions!