Social Media Case Study:How Mahindra Centuro Used Social Gaming For Its Brand
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How Mahindra Two Wheelers Launched
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Transcript of Social Media Case Study:How Mahindra Centuro Used Social Gaming For Its Brand
How Mahindra Two Wheelers
Launched
India
A Nation with
Over 1 Billion People
Most Travel On Bikes
Two Wheelers Is A Cluttered Market!
We Had To Launch The Unique Mahindra Centuro!
Our Digital Challenge
Launch The Bike
Make The Features Stand Out
Get The Audience Booking It
From Sneak Peek Banners
To The Reveal Of The Features
From Countdown Promos
To A Dynamic Real-time Cover Photo
We Left No Stone Unturned To GetEveryone’s Heart Racing!
The Live Webcast of the launch was Featured Both On Facebook & www.MahindraCenturo.com
MahindraCenturo.com
Www.Mahindracenturo.Com
Centuro In 60 Seconds
Adding Glamour To The Launch Campaign, TVC
Was Premiered Exclusively For The Digital Audience
And What Did We Achieve? Over 2 Lakh Video Views
In 4 Days
Share & Win Activity On Facebook Increased The Reach Of Our TVC
Talk Of The Town
The Centuro Received Excellent Feedback From Top Auto Publishers
And This Was Just The TeaserThe Real Deal Was Yet To
Unfold…
If We Took The Social Race That Seriously,
We Wanted To Ace The Digital Race Too!
During The Post Launch Phase We Rode Through Sites Like Yahoo And Msn, A Little Too
Literally
Times Of India iPad Innovation
https://dl.dropboxusercontent.com/u/33046124/Work/Video/Mahindra%2
0Centuro%20iPad.m4v
The Edge
We Created 6 Custom Games Highlighting 6 Features Of The Bike!
The Edge
Remote Filp Key With Key Light
Find Me Lamps
DTE Feature
Anti Theft Alarm SystemMci-5 Engine
Guide Lamps
The Edge
Centuro Gaming Challenge
These Games Were
Further Leveraged To
Carry Out A Gaming
Contest For Our Loyal Fans
We Created A
Dashboard For The
Gaming Zone
And Received
Overwhelming
Response From The
Users
We Also Gave Out
Profile Badges To All
The Users Who Played
Our Games
6 Winners For The Gaming Contest
Were Given A Samsung Tab And The
Top Winner Received An XBOX 360
We Promoted The Games Through The New Platform ‘Vine’. We’re The Only Two Wheeler Company To
Leverage This New Platform
We Entertained Our Fans On The Most Popular Online Photo-sharing, Video-sharing And Social Networking Platform Instagram!
All The Behind The Scene Action Was Captured And Showcased!
The Chequered Flag
Achieved A Lot Of Digital Media Success
We Gained Over 3.5 Lakh Fans On Facebook On The Day Of The Launch. We Have Crossed 9 Lakh Fans On The Page Today
Over 2.7 Lakh Visitors, With Over 7.8 Lakh Page Views
We Received Online Leads Over 7000
900 Fans Inviting Over 1.5 Lakh Friends
Through Share & Win We Received 6700 + Views
On The TVC
The New TVC Received More Than 2 Lakh Views In A Span Of 4 Days
The Media Innovations On Yahoo, MSN & iPad Crossed Over 18,500,000 Impressions
Now That’s The Digital Storm Of The Century!
Thank You!
Credits:
Social Media, Website, Games: WAT ConsultYahoo, MSN & iPad innovation: Interactive Avenues
