Social Media Campaign for the National Shrine of St. Jude ... · PDF file National Shrine of...

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    15-Oct-2020
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Transcript of Social Media Campaign for the National Shrine of St. Jude ... · PDF file National Shrine of...

  • Created, Designed, and Executed by Carrie Emge

    Emge Social Media Campaign

    Social Media Campaign for the National Shrine of St. Jude’s Mass for Benefactors

  • Informational Posts began 1.5 months prior to the event to coincide with direct mail invitations

    Emge Social Media Campaign

  • Facebook Event created 1 month prior to the event

    Emge Social Media Campaign

  • Reminder posts began 2-3 weeks before the event in conjunction with the email campaign

    Emge Social Media Campaign

  • St. Jude Devotees were encouraged to send their prayer intentions to be prayed for at the mass

    Emge Social Media Campaign

  • Facebook Live would be utilized the day of for those who could not attend the mass in Chicago

    Emge Social Media Campaign

  • Due to Facebook Constraints, the Mass for Benefactors Live Stream was broken up into 3

    videos

    Emge Social Media Campaign

  • A link to the whole video on YouTube was provided on our Facebook page as well as in

    an email

    Emge Social Media Campaign