Social Media Boot Camp

Putting Social Media to Work in 2008

What IS Social Media?

Webster’s

“The word you've entered isn't in the dictionary.”

Dictionary.com

“There are no dictionary entries for social media, but social, media are spelled correctly. ”

YourDictionary.com

“Sorry, no words matching “Social Media” were found”

A Search for a Definition

So What Is Social Media?

“Social Media is the process of using interactive web-based tools

to create and share information in order to establish community engagement online and off.”

Social Media Fits Together

Who Is Using Social Media?

What are We Using it For?

Forrester 10/07

+ 57% percent of IT decision makers read blogs

+ 53% felt that blog content influences purchase decisions

+ 29 of the Fortune 500 have corporate blogs

Nielson 10/07

+ 78% of consumers say they trust other consumers' recommendations over all advertising/marketing avenues

+ 47% of all time spent on the web is spent viewing content while only 15% is spent on eCommerce and 28% spent on email (down from 46%)

ITtoolbox/PJA 08/07

+ User-generated content is the most trusted source for making IT purchasing decisions

+ Executive IT decision-makers spend nearly 3.5 hours per week consuming or participating in social media

Q1 2008 Social Media Plan

Online Brand MonitoringWhere is your community and what are they talking about?

Share Your ContentAdd RSS feeds and social tagging

Socialize Your NewsEmploy the social media news releaseBuild a social media newsroom

Should I blog?Ask yourself if a blog is right for your company?

Social NetworkingTime to review your strategy for social networking

Measu

re T

wice

, Cut O

nce

What NOT To Do

+ Don’t get into Social Media because it’s “hot”

+ Don’t start a blog without the knowledge, commitment and understanding of what it takes

+ Don’t put a video on YouTube because you want to be “viral”,

in fact, don’t say “viral”

+ Don’t lie

Using Social Media in the Real World

Four Questions with Justin Benson of Intraware

Question One: Corporate Blog: What does it take to become a blogger?

+ Justin is the main blogger for Intraware along with CEO Peter Jackson

+ Intraware.wordpress.com

Question Two: Social Media’s Impact on Your Business?

+ Intraware, a traditional B2B company, launched a social network devoted to athletes in November 2007

+ www.zathlete.com

Question Three: Your Personal Reflections on Social Media

+ Justin is now on Facebook, is working with Horn Group to develop a Facebook app, is a blogger and more

Question Four: What’s Next for You in Terms of Social Media?

Discussion

+ Social Media Boot Camp 2+ Social Networks: Is Facebook Right for You?

+ Contact Kyle+ www.engageinpr.com+ www.twitter.com/kflaherty+ www.utterz.com/~h-KFFBOS/list.php+ www.facebook.com/profile.php?id=732190158

+ Contact Shannon at slatta@horngroup.com, 415.297.1488+ Presentation and audio playback will be posted to our website and blog (www.horngroup.com) this

week

+ Next Up: China 2008: Communications in an Olympic Year+ With Paul Mottram and Hua Foley, Upstream Asia+ January 8, 2008+ 8am PDT/11am EST