URJ Social Media Boot Camp: Foundations of Social Media
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Transcript of URJ Social Media Boot Camp: Foundations of Social Media
The Foundations of Social Media:
How Social Media is Changing the Rules of the Game for Reform
Congregations
Presented by Lisa Colton,
Founder & President
Darim Online
434.977.1170
SOCIAL MEDIA BOOT CAMP
12 webinar topics
Open Office Hours
Sharefests!
Coaching/Consulting
SOCIAL MEDIA BOOT CAMP
http://urj.org/bootcamp
http://on.fb.me/urjbootcamp
URJ SOCIAL MEDIA BOOT CAMP
FACEBOOK GROUP
Share knowledge, ask questions, get
help, test out a group.
Characteristics of Social Media
Participatory
Open & Democratic
Conversational
Communal
Connected
#1 THIS IS AN ATTENTION ECONOMY
#2:
ADD
VALUE
Value is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or even 1:20 ratio
#3: BE REAL
Temple Israel, Memphis Facebook Page
Develop Your Voice:
Examples
From Twitter
Listening is
Paramount
#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks With Purpose
Ask Questions:
Be a Platform
For Conversation
Temple Beth Abraham, Tarrytown, NY
Tagging people is a way to invite
them into the conversation
UserGenerated
Content
#5: Shifts in Power
Unofficial Outposts
Instead of making them come to you, you go to
them.
Real Life Example
Of Power Shift
Prepare for Constant Change: Anticipate The Market & Be Nimble
IT’S NOT ABOUT TECHNOLOGY
John Fitch’s Steam Engine
John Fitch’s Steam Engine
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!
Slides and recordingwill be posted on URJ websitehttp://www.URJ.org/bootcamp
Details will be emailed shortly.
Facebook Group:
http://on.fb.me/urjbootcamp
Twitter: #urjbootcampApplications for coaching and consulting discounts will be posted this
week!
Mark Your Calendar:
Monday, Feb 13: Open Office Hours2-3pm ET/ 1-2pm CT/ 11-12pm PT
Thursday, Feb 16: Facebook 1012-3pm ET/ 1-2pm CT/ 11-12pm PT
Friday, Feb 17: Coaching/Consulting Applications
due (round 1)