Social media b2 b and extranets
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web two point zero
Uploaded on September 16, 2008by eyeliam
and everything else that comes with it (social media for b2b)
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web 0.0web 1.0
web 2.0
brandindependentsconsumer
who has the powerThen and Now
Uploaded on September 8, 2008by LordFerguson
what is this web 2.0• web applications
• api’s
• social media
• blogging
• cheap or free
• user generated content
• connecting with customersUploaded on April 29, 2009
by curiouslee
home outpost
outpost
outpost
outpost
frontier
frontierfrontier
frontier
Diagram Chris Brogan and Darren Rowse
home, outposts & frontiers
Uploaded on September 6, 2007by joesflickr
• One way vs two way conversations
• Real or near real time response
• Authenticity in consumer data
• A focus on content
• A nearer proximity to autority
• Diverse distribution channelsUploaded on June 2, 2007
by Thomas Hawk
traditional v social mediathe key differences
cont....the key differences
• Low cost
• Spectrum of relationships
• passionate suppliers
• The ability to establish real trust
my friend wheel on facebook
loosing control• how much control did you have?
• embrace the chaos
• great method of feedback
• better to respond
• they’ll do it anyway
Brought to you by brian solis and jess3
the social networksmybook-in
Uploaded on July 29, 2008by laikolosse
facebook• facebook connect
• The 35-54 year old demo is growing fastest, with a 276.4% growth rate
• There are more females (55.7%) than males (42.2%) on Facebook
• fan pages
• advertising
not just search
• friend connect
• groups
• orkut
• facebook v google
Uploaded on June 11, 2008by Paul The Wine Guy
Uploaded on February 17, 2009by Mykl Roventine
linkedin• the b2b facebook
• 65% male
• average age 41
• attracts business decision makers
• engage in groups
• we’re already there
twitter• say it in 140 characters
• twitter in real life
• external
• real time research
Uploaded on April 10, 2009by Brajeshwar
Uploaded on April 10, 2009by Brajeshwar
yammer• the internal version of twitter
• getting to know you
• real time communication
Uploaded on November 2, 2008by homard.net
youtube• screen casts
• interviews
• channel creation
• viral
• other solutions
Uploaded on February 12, 2009by supermuch
Uploaded on September 30, 2005by Flirty Kitty
delicious• yummy way to share the goodness
• favourites
• bookmarking sites
• simple intergration
• social share (website)
Uploaded on February 16, 2009by wonderfully complex
Blogging• history
• free relevant content
• engage
• introduce lead generation
• yourenvironmentalguide.com
Uploaded on March 23, 2008by gwalton1
feedback• ideas storm
• user voice
• get satisfaction
• poll daddy
Uploaded on March 27, 2005by striatic
what i’ve missed out• apps
• google apps
• dimdim
• skype
• myspace
Uploaded on February 28, 2007by davidChief
what’s the relevance• become the expert
• some of our competitors are already there
• more popular than email
• it’s where our customers are
• it will help drive traffic and conversation
• done right will give us a competitive edge
• lead generation and conversion
Uploaded on July 30, 2006by gadgetgirl
key to building community• don’t pay it lip service
• listen
• engage
• act
Uploaded on May 9, 2008by ®oberto's
strategy• it’s no PPC quick fix
• create our online community
• use existing communities
• twitter / yammer
• company blog
cont....strategy
• use brand advocates that are web savy and in touch with the customer
• Time and resource
• tweet about your blog, blog about your service or product and link to your site
• tie it all together
Uploaded on January 6, 2009by DanieVDM
web site twitter users
linkedingroups
ecommece / email /
extranet
blog(s)
comms with other
users
commswith
twitershere
audience feedback
people blogging about us
Uploaded on March 25, 2006by bitmapr
our home, frontier & outposts
• increased traffic
• lead generation from posts
• 2/3 year plan
• don’t forget little old email
targets and measurement
Uploaded on February 25, 2009by Jessie Romaneix
extranet• reporting
• messaging
• company messages rss
• industry rss
• supplier advertsising
• gap fill
Uploaded on January 22, 2007by Caro Wallis
Other thoughts
• lead vision
• tieing in web 2.0 to our websites, ecommerce systems, intranets and extranets
• rss
Uploaded on August 2, 2007by Cayusa