Social Media Audit / Online Publishing Industry
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Transcript of Social Media Audit / Online Publishing Industry
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Social Media Audit
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Hello!I am Granit Doshlaku
I am here because I love to give presentations.
You can find me at:@granitdoshlaku
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TM1Objektivat◎ 20% më shumë page engagement◎ 20% rritje të trafikut në sajt
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Trafiku nga rrjetet sociale
◎ Mesatarisht 1.5M vizita në muaj◎ 92% e trafikut social vjen nga Facebook
○ Disqus (7.5%) & Twitter (0.05%)
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KonkurrencaNë krahasim me
konkurrencen, n/a ka hapësirë te konsiderueshme
per tu përmirësuar
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Rritja potenciale
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Rritja potenciale / Gjeografia
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Diversifikimi i postimeve
88% linqe
4% fotografi
9% video
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209%më shumë komente
738%më shumë shpërndarje
370%më shumë pëlqime
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Rekomandime:
◎ Të testohen formate të ndryshme për postimin e linqeve.
◎ Të rritet përdorimi i fotografive me linqe në kategoritë ‘Sport’ dhe ‘Showbiz’.
◎ Të krijohen video origjinale, të optimizuara për Facebook, max 3m.
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Targetimi i postimeve
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Targetimi në bazë të:
MOSHËSGJINISË INTERESAVE
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Përmbajtja e postuar brenda 60 diteve
43%e trafikut në kategorinë Aktuale
34%e trafikut në kategorinë Sport
39%e trafikut në kategorinë Kuriozitete
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Rekomandime:
◎ Të postohen 50% më shumë lajme në kategoritë Kuriozitete dhe Lifestyle.
◎ Kategoria ‘Femrat’ të shkrihet në kategorinë ‘Lifestyle’.
◎ Të krijohet një kategori e re rreth Shëndetesisë.
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Llojet e përmbajtjes së postuar
NdjekësitPërdoruesit që ndjekin n/a në Facebook presin nga ju përmbajtje të lloj-llojshme dhe interaktive që i shtyn ata të ndërveprojnë me postimet.
Të dhënatPërmes testimit të llojeve të ndryshme të përmbajtjes ne mund të kuptojmë se cili lloj i përmbajtjes po performon më mirë dhe pse.
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1.Modifikimi i titullit dhe përshkrimit në Facebook
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2.Lajmi pa përshkrim në post dhe URL
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3.Në përshkrim linkohet llogaria zyrtare ndërsa linku ska përshkrim
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4.Fotografi me përshkrim të vogël dhe linkun për të lexuar artikullin
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5.Video të huazuara me brendim të Zeri.info dhe thirrje për veprim
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6.Video origjinale të n/atë optimizuara për Facebook
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7.Kalendari i festave ‘jo-zyrtare’
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8.Kuriozitete / Fakte
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Rrjete tjerasociale
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InstagramËshtë rrjeti social me rritjen
më të shpejt tek audiencat e reja në tregun shqiptar
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Rekomandime:
◎ Të definohet një llogari zyrtare në Instagram.◎ Të krijohet një kalendar me temat që do të postohen.◎ Të implementohet Instagram widget në uebsajt.◎ Të bëhet embed përmbajtja nga llogaria zyrtare në
Instagram në lajmet e postuara në uebsajt.
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TwitterNumër i vogël mirpo shumë
aktiv i përdoruesve shqiptarë.
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Rekomandime:
◎ Të përdoren fotografi në lajmet e kategorive ‘Sport’ dhe ‘Showbiz’
◎ Videot e krijuara për Facebook të postohen edhe në Twitter.
◎ Sondazhet e krijuara në uebsajt të postohen edhe në Twitter.
◎ Të bëhen tag individët/kompanitë kur flitet për ta.
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Konkluzioni
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900,000+