Social Media at NJPAC
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Transcript of Social Media at NJPAC
Social Media at NJPAC:Patron Relationships
in a Changing Environment
Josh BalberSenior Director of Public Affairs, NJPAC
Michael ScasserraCreative Director, NJPAC
Social Media GOALS for NJPAC:
•Awareness•Customer Service & Feedback•PR / Marketing•NJ’s Town Square•Target a Younger Demographic
4,754 “Likes”65% female33% male
Over 500 monthly active users
19 countries
Facebook ads
Facebook.com/NJPAC
92 Subscribers
10,430 channel views
Hundreds of uploads
Playlists
Nonprofit status
YouTube.com/NJPACtv
1,105 followers
86 lists
According to Klout, NPAC is a “curator’
@NJPAC
NJPAC Virtual Town Square
CommentsBlogSocial Media
links/feedSurvey
How else are we tooting our horn?
• E-newsletters• Flickr• Livestream• Bit.ly• Foursquare
Courtesy of Sonny Rollins