Social Media As We Know It
Transcript of Social Media As We Know It
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Inspired: Dale Carnegie, 1936
Be genuine SmileRemember
nameBe a good
listenerThink about their interest
Make them feel
importantBe sincere
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
1930
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HOW TO WIN FRIENDS & INFLUENCE PEOPLE
ENGAGE APPROACHABLE CONNECT LISTEN ADD VALUE AUTHENTIC
Social media world
2010
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The way we make friends & influence people HASN’T CHANGED…
The place where we make friends & influence people HAS CHANGED…
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Honesty Openness Engaging Interesting Relevant Listening
WHAT ARE CONVERSATION DESIRED TRAIT ?
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Is social media conversations happening online?
YES . It is frictionless conversation in a connected online environment
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Visibility Engagement AwarenessBrand
PromotionSales,Leads
“You are there only if they can find you”
“Provide information to engage people ongoingly”
“Generate awareness of your products or services”
“Build Trust & Credibility with potential customer”
“Develop capability for people to contact you online
UNDERSTANDING SOCIAL MEDIA MARKETING
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microsite Social Networking
Sites
Engaged Customer
Engaged Prospect
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Banner Ads
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2Paid Ads at SNS
Paid Ads at Content Sites, Portals, Forum etc.
Application, Community
Personal Networks3
SEO
ORM
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WHAT CAN YOU ACHIEVE FROM SMM?
Ongoing engagement
Online Presence
Brand Building
ORMLead
GenerationSales
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HOW CAN YOU EXECUTE SMM?
Community development for brand promotion
and sales
Content Proliferation
across the Internet
Presence & participation at
top forums, blogs
Moderation & reputation
management
Viral Campaigns for reach and engagement
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