Handshake 2.0 - Social Media Know-Where, Know-What, Know-How
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It’s still who you know.
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Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels, resulting in “word of Handshake” referrals for clients’ companies.
Transcript of Handshake 2.0 - Social Media Know-Where, Know-What, Know-How
It’s still who you know.
Anne Giles Clelland, M.A., M.S. President, CEO, Founder
Handshake Media, Incorporated, a digital media agency
Founder Handshake 2.0
Problem
People do business with people they know.
These days, how does a company get to know people?
They’re scattered everywhere…
Media FragmentationPeople are everywhere.
What’s a company to do?
► High costs of “being everywhere.”
► Not knowing where to “be.”
► Not knowing what to do once “there.”
Problem
Solution
Be on
Media FragmentationHandshake 2.0 is already everywhere. We take you with us.
Cost For retainer clients, Handshake 2.0’s fee is a set line item in a company’s marketing budget.
Know-how We’re experts in social media strategy and execution. We know where to be, what to do, and how to do it.
Solution
Solution
Populating the
Top of Your
Company’s
Sales Funnel
Through
Handshake 2.0
‣How much traffic does your company’s site have now?
‣How much after the implementation of a social media strategy?
‣Is a change in site traffic correlated with a change in the number of leads/prospects/customers in your sales funnel?
‣When you use keywords related to your products and services in search engines, where is your company listed? First page? No? 68% click a search result within the first page of results… (iProspect).
Solution – Site Traffic and Search Engines as Benchmarks
Solution – SERP as a Benchmark – A Case Study
To demonstrate Handshake 2.0’s
social media strategy and
execution, in place of publicizing
a client’s product or service, we
targeted a health care issue.
As you can see, we received a
page one Search Engine Results
Page (SERP) listing.
Business Model
Handshake2.0’s
Clients
‣Seek national, international and global clients, customers, partners, and vendors for your products, services, and processes.
‣Have one-time to multi-year customer relationships that require trust-based transactions, from secure online credit card payments, to multi-million dollar mergers.
‣Like your headquarters just where they are and plan to expand operations in your current locale.
Target Market
Handshake 2.0 can be of value to you if you:
Anne Giles Clelland, M.A., M.S.
President, CEO, Founder – Handshake Media, Inc.
Founder – Handshake 2.0
••••
Management Team:
Alexander Edelman, CTO
Ken Maready, Corporate Attorney, Hutchison Law Group
Jamie Dunn, CPA, Hodges, Jones & Mabry
VT KnowledgeWorks
Presidents’ Council
Team
It’s still who you know...Let’s shake hands, get to know each other, and do business together!
Please connect with Handshake 2.0 at www.handshake20.com
or…
► on Twitter: @handshake20
► on Facebook: www.facebook.com/handshake20
► on YouTube: www.youtube.com/handshake20
► or just Google us.
We’re everywhere. Come join us.
Contact Us
It’s still who you know.www.handshake20.com
The Handshake Video
