SOCIAL MEDIAAS A CONSULTATION TOOL

Jennifer M. JonesUniversity of the West of Scotland @jennifermjones

• Application and/or Platform based (through websites such as Facebook and Twitter)

• Personalized networked environment

• Access through multiple screens and devices, often on the go.

• Driven by granular sharing, emoting and describing

• Real-time – making the implicit, explicit

THE STATE OF THE WEB

http://www.tweetdeck.com

HOW FAR HAVE WE CAME?

http://xkcd.com/802/

Self-publishing web-logging

10 YEARS AGO

ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT

3rd party facilities to host multimedia content

8 YEARS AGO

ABILITYREMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE

Smartphones as the default tool5 YEARS AGO

MOBILEPRODUCE AND ACCESS SMALL USER-GENERATED MEDIA ON THE GO

The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days

1 YEAR AGO

CRITICAL MASSSOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA

Immediacy – validity – connectedness - participatory – big data THIS WEEK?

Networked across sectors, keywords, events, contexts, location…

VISUALIZE YOUR COMMUNITY

mentionmapp.com

No two account feeds are the same, we construct our own personalised environment

NETWORKED INDIVIDUALISM

Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.

ATTENTION ECONOMY

SOCIAL MEDIAAS A CONSULTATION TOOL

NO FIXED APPROACH

Research

Collaboration

Display

Promote

Listen

Reflect

Evaluate

RESEARCH

E.G. TWITTER TOOLS

https://twitter.com/search-advancedhttp://www.twitonomy.com/

COLLABORATIONh

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DISPLAY

TELL MORESTORIESYOU’LL GET A BETTER, MORE ENGAGED RESPONSE

PROMOTE

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(Important, but not the focus)

ASK QUESTIONSGIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK

JOIN THE CONVERSATIONTELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW

LISTEN

MOST IMPORTANTPARTYOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN

REFLECT

GO BEYONDCOPYIF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS

MAKING IMPLICIT, EXPLICITTO GET THE MOST OUT OF A CONSULTATION USING SOCIAL MEDIA, YOU MUST ALSO CONTRIBUTE SOMETHING

MONITOR

SOCIAL MEDIA IS EPHEMERALCONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT

ARCHIVE

Empheral

storify.com

TELL STORIES WITH DATASOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)

VISUALISE

THANKSQUESTIONS?

jennifermjones.net @jennifermjones