Social Media Marketing. Social Media Marketing / Viral Marketing.
Social Media and Social Marketing
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17-Oct-2014 -
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Transcript of Social Media and Social Marketing
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Social Media andSocial Marketing
Georgiana CohenManager, Web Content and StrategyTufts UniversityEXP-0058-CS Social MarketingMarch 29, 2011
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Who Am I?
Georgy CohenManager, Web Contentand Strategy
Office of WebCommunications
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What is social media?
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What is Social Media?
Using the web to have conversations
with people
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What is Social Media?
http://www.flickr.com/photos/cybershotking/329184504/
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Listenand
share
http://www.flickr.com/photos/cybershotking/329184504/
What is Social Media?
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http://www.flickr.com/photos/cybershotking/329184504/
Listen and Share
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Spreadyour
message
http://www.flickr.com/photos/myklroventine/3545127104/
What is Social Media?
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http://www.flickr.com/photos/myklroventine/3545127104/
Spread Your Message
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Show your personality
http://www.flickr.com/photos/myklroventine/3545127104/
What is Social Media?
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http://www.flickr.com/photos/myklroventine/3545127104/
Personality
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What is Social Media?
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Why social media?
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Why Social Media?
• Raise awareness• Build your community• Reach out to your community• Fundraising
Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734
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Community
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Community
• Find people passionate about your cause
• Build relationships
• Connect directly
http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
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Community
http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
“Make a short video
that shows us what
Jewish Boston means
to you or advertises
JewishBoston.com and
you could win a iPad,
an iPod touch or
Nano!”
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Awareness
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Awareness
# • Highly shareable• Hashtags• Retweets and Likes
“People spread awesome.”
– Scott Stratten, author, UnMarketing
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Awareness
#japan
#haiti
#WorldAidsDay
#CharityTuesday
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How do you usesocial media?
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Using Social Media
Mission ↓
Message ↓ ↓ ↓
Channels
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Using Social Media
Have a plan
http://www.flickr.com/photos/wscullin/3770015991/
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Using Social Media
Listen and thinkbefore
you speak
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
http://www.flickr.com/photos/rvoegtli/4927466850/
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Using Social Media
Be human
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
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Using Social Media
Act in themoment
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
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Using Social Media
Publishgreat
contenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/
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Using Social Media
Let go
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
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Using Social Media
Measure
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
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Using Social Media
Alwaysbe a
studenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
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Resources
• bethkanter.org• facebook.com/nonprofits• frogloop.com• fundraisingcoach.com • geofflivingston.com• googlefornonprofits.blogspot.com• impact.webershandwick.com• nten.org/blog• socialbrite.org
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Thank you!georgycohen.com@radiofreegeorgy