Social Media and Donor Relations, A

Strategy for Success!Lynne M. Wester

ROAD MAP

• Introduction to Social Media • Steps to create your Social Media plan• Social Media tools• Bringing it all together

WHAT IS SOCIAL MEDIA?

“Social media is the ongoing conversation of the planet.

It is the source of news, it is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.”

Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com

TUTORIALS

•12 Awesome Tutorials•Beginners Guides

Define your strategy:

1. Who is your intended audience?

2. Where is your audience?

3. Engage your audience in 3-4 platforms and cross-promote.

4. Continue to build relationships and engage in conversation

Incorporating Twitter

Showing and Sharing Video

Starting a conversation

Promoting Alumni

Donor Badges

LINKED IN

• Great for event promotion and creating “buzz”• Can create a twitter name and/or hashtag for your

event.• Hashtag is a favorite tool of conferences and event

organizers and a great way for twitter users to organize themselves.

• Hashtag usage can be tracked in real-time by using services like Twitterfall.com, Hashtags.org or Twilert.com.

• Retweet function allows “followers” to easily spread the message about your event in real-time.

• Hootsuite is my preferred twitter management app.

• Great place for video marketing

• Pre-interview keynote speakers for a conference, viral invitation from alumni, dean or University President or Official for reunion or homecoming celebration.

• Overlay ads are an excellent way of redirecting users to your external website or to an online event registration website where visitors can buy tickets to your event.

• YouTube videos can be easily shared on Facebook and other social media channels.

You Tube is the #2 search engine

FOURSQUARE

• Point out traditions• Tell a donor story ie, the XYZ science building• Share little known facts• Share information about landmarks, buildings, and

addresses• Address questions• Offer rewards and badges to encourage exploration of

the campus• Share traditions of the school• Receive advice from alumni

CALENDARING

SHARING IS CARING

SHARING IS CARING

THE NEXT ITERATIONS

QUESTIONS? COMMENTS?

•Lynne Wester•wester@yu.edu•www.donorrelationsguru.com•Friend me on Facebook•Follow me on Twitter @donorguru