Social media and nonprofit

SOCIAL MEDIA: NON-PROFIT,

GLOBAL ADVOCACY,AND

ENGAGEMENTWHERE IS THE CONNECTION?

Yinka Olaitowww.yinkaolaito.com

BEFORE...

Traditional Media

TODAY...

Changes In Communication landscape

TODAY...

Online Media, location-based sites

Advocacy Aims to...

Reach target audience (fast)

Advocacy thrives...

Two-way street

CHANGES IN TIME

Volunteers, Donors evaluate and research Non-profit relevance before

they engage

To succeed, Non-Profit needs to monitor stakeholders’ attitude online

CHANGES IN TIME

Demands an urgent alignment with online media use

ONLINE MEDIA

Central focus of Online media = Connection

with the growth of social media for communication and sharing, it might seem natural to go there to run your advocacy.

SOCIAL/ONLINE MEDIA

Enhances strong conversation

Forges deeper relationship among global audience

SOCIAL/ONLINE MEDIA

Increase Bonding

EXAMINATION OF MAJOR ONLINE MEDIA AND HOW THEY AID SOCIAL ADVOCACY

www.michaelsageng.com/www.yinkaolaito.com

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social Networking

features

YouTube

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How To Take Best Advantage

Keep it shortUse Keyword

Fun, educate, qualitywww.michaelsageng.com/www.yinkaolaito.com

BloggingBlogger

WordpressTumblr

Blog WeeklySolicit comments

Action alertsAdvertise on web site

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Best use of Blog

Content platformExpertiseEducation

EngagementFeedback



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How To take advantage of Micro-Blogging


In 2009, LinkedIn by 85%.

-Compete.com2009


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Slideshare


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Slideshare As advocacy and engagement

Photo sharing Platforms

The online photo sharing site Flickr now hosts more than 3.6 billion user images. The

online bookmarking service Delicious has more than 5 million users and more than

150 million unique bookmarked URLs -Compete.com2009



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Others

PodcastVodcast

WebchatEmail marketingSMS marketing

Mobile marketingBookmarking: Digg, De.li.cious

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How- To

Purpose + Audience+ strategywww.michaelsageng.com/www.yinkaolaito.com

How-To

Branded Account+ Connection

How-To

Build+ support+ Empower

How-To

Measure

Social Advocacy Merit

Global reach + Immediate Feedback

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Social Advocacy merits

Helps build network of supporters/donorwww.michaelsageng.com/www.yinkaolaito.com

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Social AdvocacyMerit

Community sharing powerwww.michaelsageng.com/www.yinkaolaito.com

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Social AdvocacyMerit

Help increase search rankingwww.michaelsageng.com/www.yinkaolaito.com

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Social Advocacy

Merit

Increase in perceived credibilitywww.michaelsageng.com/www.yinkaolaito.com

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Social case study

2.600 videos123,891,621 lessons

Video sub:283,555Site visit(39M)/unique users:4m



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Thank You


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Website: www.yinkaolaito.comE-mail: [email protected] Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785

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Social media and nonprofit

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