Social Media and Museums
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Social Media and Museums
Turning Visitors into Contributors
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Museums, science centers, and similar organizations - are they
missing an opportunity to utilize social media to open up
the process of creating and populating exhibits?
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Museum =
Traditional museums (science, art, history, children's),
historical societies, visitor centers, zoos
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Social Media Tools
What is being done? What can be done?
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The Need
Museum attendance is down
•“Arts” Museums - 35% attendance
•Science/History – 40% attendance
•10% attendance without H.S. diploma
•School visits are way down.
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Supplanting the Visit
40% of adults used the Internet to view, listen to, download, or post artworks or performances. 30% of adults who use the Internet, download, watch, or listen to music, theater, or dance performances 20% of adults view paintings, sculpture, or photography at least once a week.
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What is Currently Being Done
Marketing
Franklin Park Conservatory
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What is Currently Being Done
Enhancing Visitor Interaction
COSI Columbus
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Enabling visitors to share their enjoyment
Indianapolis Museum of Art
What is Currently Being Done
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What is Currently Being Done
Extending Their Physical Exhibit Space
Sandusky History Center
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Using Social Media Tools
What Can Be Done?
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Challenges
• Silo-ed content
• Outcome sharing
• Strategic planning
• Resource Allocation
• How
• Why
• Ownership
• Reliability
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Concerns
How do you verify the accuracy and authenticity of visitor-contributed
content?
How do you verify the appropriateness of visitor-contributed content?
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Benefits
• Creating new learning opportunities
• Personalizing the experience
• Cost-effective
• “Green”
• Collection portability
• Community collective consciousness
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Multi-Platform Museums
Turn visitors into active contributors
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Enable visitors to share the highlights of their experience with
others
ARTscape
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Enable visitors to add to the content of an exhibit
Ontario Science Center
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Take Your Time: Olafur Eliasson
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Learning to Love You More
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Enable visitors to become the exhibit
Summit History Project
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Enable visitors to use the exhibit as a springboard for their own
interests
Minnesota Historical Society
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Enable Visitors to Direct the Conversations
Twitter Walls
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Enable visitors to direct their experience
Maryland Science Center
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Exhibit Tagging
Steve.Museum
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iPhone Apps
The Brooklyn Museum of Art
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Immediate Actions
Set up a WiFi Connection
Explore social media tools.
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“The future of the museum may be rooted in the buildings they occupy but to succeed, they will address audiences across the world and will be a place where people across the world will have a conversation. Those institutions which take up this notion fastest and furthest will be the ones which have the authority in the future.”
• LSE Arts and Thames and Hudson 60th anniversay discussionThe Museum of the 21st Century
Tuesday 7th July 2009
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