Social media culture themes we are museums conference #wam14
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A nation stays alive when its culture stays alive. ~National Museum in Kabul Please ReTweet and Get Involved! @CultureThemes
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Transcript of Social media culture themes we are museums conference #wam14
A nation stays alive when its culture stays alive. ~National Museum in Kabul
Please ReTweet and Get Involved!
@CultureThemes
Themes / Topics • Helping Tate with #ArtWeekend • #MuseumMascots • #MusVolunteers • #TeensinMuseums • #MusCafe • #MuseoSpark • #FavMuseum • #MusMovember • #MusSocks • #MusBadges
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Most Successful
• #WhyILoveMuseums • #MusMovember • #MuseumSelfie
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Once a month, a different topicFirst one: #WhyILoveMuseums#
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• The event trended in two nations. • Tweeting continued for more than 48 hours after the event closed. • Participants came from four continents. • Tweets were coming in as frequently as 400+ an hour. • Over 6,000 individual messages of support for museums and cultural venues
by users • National, regional and local museums and galleries of all kinds throughout the
UK, Europe, North and South America, Australasia and Asia, as well as museum and gallery organisations, actively promoted the event. These included, as a very small snapshot: Metropolitan and Guggenheim Museums, New York; Smithsonian Museum, Washington; National Gallery, Melbourne; Centre Georges Pompidou, and Musee de Cluny, Paris; National Gallery and National Museum, Dublin; Museo del Prado, Madrid; National Gallery, National Portrait Gallery and National History Museum, London; National Museums and Kelvingrove Art Gallery, Scotland.
#WhyILoveMuseums
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#MusMovember
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Support a serious initiative (Prostate Cancer awareness)
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#MuseumSel:ie
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07.10am GMT 352 Photos 3413 Tweets 2045 Contributors
23:00 GMT Eventifier 3791Photos 9 Videos 21566 Tweets 10,238 Contributors Sharypic 5168 photos
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#MusCake
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#MusCake
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#MusCake
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622 museums in 27 countries signed 26000 tweets reach 349.8 million 622 Музеи в 27 странах подписался 26000 твитов с охвата 349800000
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DIGITAL @curiousother: Curators in the Twitter world: How has the digital age change your practice? Making it more mobile, accessible, complicated? AUDIO GUIDES @Andreabgood: How many different languages offers your museum (guided tours,audio guides)? PHOTOS @Sascha_Foerster: Is it allowed to take pictures of photographs exhibited in a museum and use them for a blogpost about them?
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Why Twitter Works • Social Media (TwiPer) allows everyone to have an equal voice
• Using topics that allow both museums and potenTal visitors to engage is key. Social issues.
• Museums can show they aren’t ‘stuffy’ while sTll showing their collecTon with inTmidate facts.
• Using hashtags allows all to ‘find you’ (Brand awareness)
• It’s FUN & Free* *Ok, other than staff /me and fee
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What Not to Do • Use Social Media just to Market (invite) • Auto-‐add from Facebook (and visa versa) • Not be engaging • Expect anything in return • Share links without checking • Re-‐read before hi`ng send
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Instagram – Going where your audience is
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@ScottDylan
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1. Choose Your Content The first step to optimising your Instagram account for marketing purposes is to decide what content you are going to be posting on there. Will the account be solely for pictures of products that your business provides, or will you be using the account to emphasise your brand too? Will you be accepting user-generated content, will you be curating content ‘regrammed’ from other users, or will every post be created entirely by your team? Have an idea of the things you will be posting before you set out; draw up some basic guidelines to prevent the account from veering off track. 2. Cultivate a Following Connect your Facebook and Twitter accounts to the Instagram feed to attract many more followers, and get into the habit of using popular hashtags for each image. Many people search Instagram by hashtag to find relevant accounts to follow, so ensure that you pictures are tagged appropriately to maximise potential follows. Lastly, follow others! Engage with other users, like other posts and get involved with the Instagram community. 3. Vary Pictures, Video and Filters Try not to have an Instagram feed where every image looks the same. Vary it up with different filters, add in a video every now and then to spice it up, and ensure that you are being as creative as possible with your content. Implementing a house style is fine, but ensure it is not too restrictive, as people can become very bored of seeing the same kind of image on their feed. 4. Optimise Every Element Don’t leave any box unticked when it comes to posting an image or a video on Instagram. Fill in the location section, tag people who appear in the post and make sure you input a caption. On your profile page, make sure you have a relevant bio a profile image and ensure your business’ URL is visible. 5. Run A Competition To truly draw attention to your Instagram account and make sure people know it is an essential element of your brand and your business, run a competition using the platform. Ask users to use a hashtag on their entries to generate some interest, and promote it across all other social media accounts. Make it a monthly thing for a consistent, reliable way to boost followers, engage with customers and generate interaction.
Hashtags, Hashtags, Hashtags
Adding tags to your photos is a great way to: • find new followers • share your photos with more people.
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• Be Relevant • Be Specific
• Be Observant
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Mar Dixon
+44 (0) 7800 539 065 www.mardixon.com :: @mardixon www.culturethemes.com :: @culturethemes
