Social Media and Museums Part 2

Social Media and Museums II

Presented byHeather Marie Wells

Collections Assistant/Technology Coordinator

Shiloh Museum of Ozark HistorySpringdale, Arkansas

Introduction What are we talking about Arguments against & for access Choosing Platform Lists, forums, groups, wikis

Features Shortcomings Scenarios

What to use them for Hands-on

Groups Wikis

What are we talking about Lists Forums Groups Wikis

Oh, MY!

Arguments Against Access Privacy - what if the employees talk about

us? Productivity - A 2009 Nucleus Research Inc.

showed that companies who allow full access to Facebook suffer a 1.5% loss in productivity.

Network Security - We’ll get more bugs, viruses, and hackers.

Arguments For Access You can create a social networking policy to

address concerns. University of Melborne study shows 9% increase

in productivity for those allowed to use social media for personal use; imagine increase if they were allowed to use it to gather information for their work responsibilities.

Security risks are no greater than when email was first developed. Policies, education, and following platform guidelines curtail most attacks.

Choosing a Platform What are your goals? Who are you trying to engage?

Demographics How big a group

Who is going to maintain the project? What do you want to say? How much time do you have? Policies regarding third party services

Listservs Features

Easily accessible (email) Digest or real-time Most have searchable archives Can send attachments but considered bad form Admins

Shortcomings It’s not threaded (everybody gets everything) Doesn’t handle attachments well Requires special software & server

Listserv if... You want to communicate primarily through

email You have restrictive web access

Forums Features

Easily accessible (web browser & email notifications) Lower barrier to entry (lurkers can read) Allow threading based on topics/interests Everything remains on forum (no archiving) Can be private or public Admins and moderators

Shortcomings Most don’t support media files (photos, videos, documents) Require more monitoring (flame wars, spam) Requires server (but there are free ones)

Forums if... You want to organize topics (threads) You want levels of privacy You don’t want to use email You want to keep it simple

Groups Features

Easy to access (web browser & email notifications) Handles media files (photos, videos, and documents) Allow threading based on topics/interests Everything remains on forum (no archiving) Support for calendars Admins and moderators

Shortcomings Best with small, semi-private groups Can’t host internally, but good free options

Groups if... You want to share files You want forum features You want to share calendars You want discussions

Wikis Features

Easy to access (web browser & email notifications) Handles media files (photos, videos, and documents) Everything remains on forum (version archiving) Support for calendars Privilege levels Public or private

Shortcomings Don’t handle discussions well Need maintenance or grow out of control

Wikis if... You want to manage a project You want to share files You want to collaborate on documents

What can you use them for? Communication with professional

organizations Internal communication Training for volunteers Outreach Sponsor as a research tool

Groups Google Groups Yahoo Groups Microsoft Live Groups Facebook Groups

Wikis Google Sites PB Works Wetpaint Wikispaces

Thank You for Coming

Heather Marie WellsCollections Assistant / Technology Coordinator

[email protected]://springdalear.gov/shiloh

479-750-8165

Shiloh Museum of Ozark HistorySpringdale, Arkansas

Social Media and Museums Part 2

Technology

Transcript of Social Media and Museums Part 2