Social Media and Media Outlet Ads - OregonNov 12, 2020 · Social Media and Media Outlet Ads...
Transcript of Social Media and Media Outlet Ads - OregonNov 12, 2020 · Social Media and Media Outlet Ads...
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I-205 Toll Project | Page 1
Social Media and Media Outlet Ads
Updated: Nov. 12, 2020 I-205 OUTREACH MEDIA SOCIAL MEDIA AND MEDIA OUTLET ADS Detailed below is a compilation of social media and digital display ads placed for summer 2020 I-205 Toll Project outreach.
ODOT placed social media ads on the below platforms:
• Facebook (English organic post, ad and Spanish ads)
• Instagram (English and Spanish ads)
• Twitter (English ad and organic post)
ODOT placed ads in the below media outlets:
• Portland Observer (digital)
• The Skanner (digital)
• The Asian Reporter (print)
• El Latino de Hoy (Spanish language print and digital)
• The Times (Tigard, Tualatin, Sherwood) (print and digital)
• West Linn Tidings (print and digital)
• Canby Herald (print and digital)
• Clackamas/Oregon City News (print and digital)
• 93.1 El Rey (on air Spanish)
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Social Media and Media Outlet Ads Nov. 12, 2020
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SOCIAL MEDIA REPORT
Facebook organic post (English) • Posted on 8/3
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Social Media and Media Outlet Ads Nov. 12, 2020
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Facebook ads (English) • Run time: 8/5 – 9/15
Facebook ads (Spanish) • Posted on 8/4 and 8/24, respectively
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Social Media and Media Outlet Ads Nov. 12, 2020
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Instagram ad (English) • Run time: 8/5 – 9/15
Instagram ads (Spanish)
• Posted on 8/4 and 8/24, respectively
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Social Media and Media Outlet Ads Nov. 12, 2020
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Twitter (English organic post) • Posted on 8/3
Twitter ad (English) • Run time: 8/5 – 9/15
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Social Media and Media Outlet Ads Nov. 12, 2020
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MEDIA OUTLET REPORT (DIGITAL)
Portland Observer
• Runtime: 8/5 – 8/11, 8/26 – 9/1
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Social Media and Media Outlet Ads Nov. 12, 2020
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The Skanner
• Runtime: 8/5 – 9/4
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El Latino de Hoy
• Runtime: 8/5 – 9/4
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Pamplin Media (Canby, Clackamas/Oregon City News, The Times, West Linn)
• Runtime: 8/3 – 9/16
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Pamplin Media (Oregon City News e-blast)
• Runtime: 8/13, 8/20, 8/27, 9/3, 9/10
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MEDIA OUTLET REPORT (PRINT)
The Asian Reporter
• Runtime: 2 monthly issues (8/3 and 9/7)
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Social Media and Media Outlet Ads Nov. 12, 2020
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El Latino de Hoy
• Runtime: 2 weekly issues (8/5, 8/26)
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Pamplin Media
• Runtime: 4 issues (Canby – 8/5, Clackamas/Oregon City – 8/12, The Times – 8/6, West Linn – 8/13)