Simplify Social Media - Facebook Ads
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Transcript of Simplify Social Media - Facebook Ads
![Page 1: Simplify Social Media - Facebook Ads](https://reader034.fdocuments.in/reader034/viewer/2022042619/5a6d18487f8b9abd418b5283/html5/thumbnails/1.jpg)
Simplify Social MediaSession 2
Melissa DiVietri
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Session Brought To You By:
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Facebook LIKE
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Get more attention for your brand
Raise awareness or sell products
Create a photo advert in minutes
What Can You Do With FB Ads?
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Video Ads
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Image Ads
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Instagram Ads
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Slideshow Ads
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Understand Objectives
- App Installs- Brand Awareness- Conversions- Engagement- Lead Generation
- Reach- Store Visits- Traffic- Video Views
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Resource
Showing - Desktop FB Ad
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Facebook Ad Placement
Facebook Ad Placements
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Tag: @missydi
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Creating Facebook Audiences
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Perfect Cold-Traffic FB Ad Conversion Funnel
● Pre-Sell Content Page
● Product Offer, Sales or Store Page
● Facebook Ad Creative
● Facebook Campaign Setup
● A/B Test Until Success
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How To Scale Your Winning Ad Sets
● Increase budget and length incrementally
● Setup your FB Retargeting Ads
● Setup your Email Marketing Funnel
● Test different audiences & ad creative moving to video
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Resources & Final Thoughts
● I am not an expert
● Who to listen to
○ Dropshipping - Dan Dasilva
○ E-Commerce/CPG - Ezra Firestone
● Outline, simplify and break things down into the smallest steps
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Next Session:
Agency: www.didesignsstudio.com
Blog: www.melissadivietri.com
Social Media: @missydi
3rd Session: Monetize Time With Social Media ToolsLearn the best practices to understand the fundamentals of social media with ease of robust tools with advanced techniques like geo-targeting, content curation, scheduling, social listening, analytics and more.
What People Will Learn:* Understanding of location intelligence* How to produce curated content* Best posting times to schedule / frequency* How to analyze return on investment from social media efforts