Social Media and Marketing
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Social Media Marketing Part 1: Definitions and Decisions Maggie Hyde @MaggieHyde [email protected] AND
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Transcript of Social Media and Marketing
Social Media Marketing
Part 1: Definitions and Decisions
Maggie Hyde@MaggieHyde
AND
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
AMA
“Public Relations helps an organization and its publics adapt mutually to each other.”
PRSA
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
Wikipedia
Marketing communications that disrupt customers activities
@GapingVoid
Interruption Marketing
NOTIdina Menzel!
Permission Marketing
Customers agree to be involved in marketing activities
Less marketing and advertising
and more storytelling
YOU
Your Advocates
Future Converting Customers
Skeptic.(there’s one in every group)
“We call it real-time serendipity”
Facebook CEO Mark Zuckerberg
Social Media Is About
Creating the Chance
With Relative Content
So where do we start?
Social Media Planning:
1. Discovery
2. Strategy
3. Implementation
4. Analytics
Step 1: DiscoverySocial capacity
Target AudienceObjectives
Governance
Step 2: Strategy
Listen
Content
Tools
Step 3: Implementation
What are you trying to do?
…What are you actually doing?
Social Media Goal Setting
Step 4: Analytics
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What’s Twitter?
Way to get information
Way to share information
1 billion tweets are sent per week~ kissmetrics
+100 million active global users~ Twitter
6,939 tweets per second~ kissmetrics
Why is it important?
1 in 5 Tweets mention a product or brand
World Twitter Trends of 2011AH1N1
MubarakCairo
PrayForJapanChernobylLibia/LibyaFukushima
William & KateGadafi
RIP Steve Jobs
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How it works
Set up an Account
Create a Profile
Follow others and Get Followers
Read / Post Tweets
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TWEET
RETWEET
@ REPLYHASHTAG
FollowingPeople that you Follow
FollowersPeople who Follow You
Lists
You can have up to 20
Public or Private
Other’s can Follow your public lists
Hashtags
Indexing or categorizing Tags
Keywords for searching
Grassroots effort to convince Chiquita Banana Company CEO to move headquarters to CLT
#Bananas4CLT
More than 800 million active users
Average user has 130 friends
Average user is connected to 80 community pages, groups & events
Facebook Accounts can be…
A Profile for a single person
A Group of people in a community
Or a Page for …
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Facebook is: Sharing
DiscoveryGames
CalendarsLocations
BrandsLifestyles
…LIFE STREAMING AND SHARING
More than 10 million users
Over 1 billion items shared & received per day
Google +1 button is “being served 2.3 billion times a day”
10,000,000 Users
3 Million check-ins per day
500,000 Merchants(August 2011)
Create your Account
Find Friends
Check-in
to Events,
Venues
or Locations
To Do Lists
Tips from other users
Users currently checked-in
My Favorite Resources:
Mashable.com
SocialFresh.com
SEOMoz.com
Connect with me!
@MaggieHyde
http://linkedin.com/in/MaggieHyde
http://facebook.com/MaggieHyde
FBTI.net (Flying Bridge Technologies)
Credits
• blog.twitter.com• http://www.marketinggum.com/twitter-statistics-2011-updated-stats/• http://blog.kissmetrics.com/twitter-statistics/• http://www.slideshare.net/randfish/inbound-marketing-is-all-connected• Social Media Strategy: Mark Smiciklas:http://
www.slideshare.net/msmiciklas/social-media-strategy-2617424• Social Media Icons: http://
www.smashingapps.com/2010/03/08/the-ultimate-fresh-collection-of-high-quality-free-social-media-icon-sets.html
• Discovery: http://notdiscovery.wordpress.com/2011/03/07/disoveries/• https://www.facebook.com/press/info.php?statistics• http://
searchengineland.com/google-twitter-flaunt-social-stat-its-like-2003-all-over-again-85887
• Cartoons: http://gapingvoid.com• http://articles.businessinsider.com/2011-08-02/tech/30097137_1_foursquare
-users-merchants-ins
