Social Media

and IPPOG

Discussion Group Goal

Whether you like or not, your audience is using social media to communicate

Understanding the different platforms and how they are used, might help you in science outreach and informal education to:

Find a new way to communicate & engage with those who matter to you

Find a more efficient way to promote your own efforts

Discussion Group Proposal

Reflection on Goals, Objectives and target audience expectations

Review some examples

Share how group participants are using social media now

Discuss new ideas for science outreach

Discuss application to IPPOG

Next steps

Discussion Group

http://thesocialmediaguide.com/social_media/social-media-comparison-charts

Social Media Resources

Social Media Considerations

“Social Media” a broad term

A communication tool which should be part of the whole plan

Before engaging in any action one should be clear on its goal Its objectives Its target audience and their

expectations

Learning about social media is learning about how your audience is talking and engaging

Social Media Platforms

Main difference from these tools to other communications tool is the manner one communicates; it must : Engage with the audience and its

community Be personal, honest and transparent

Social Media Evolution

Moving from broadcasting conversation dialogue

Measure success by #s of followers and likes AND kind of engagement achieved;

Examples of dialogue engagement – should be part of your measurement strategy

The tendency: from listening, monitoring and responding to proactive creating incentives, contests, etc..

Social MediaGoal and

Objectives

Do you have a specific topic, event or project to promote?

What action do you want the people do after all: reply posts, post pieces on our wall, on their wall, share with others through twitter?

Social MediaAudience and their expectations

Who do we want to engage with and what are their expectations

Some ideas -Audience & what they want

Teacherslatest tools and multimedia materials

Studentssomething topical, having as much fun as possible

General Publichave a glimpse of what is going on

Mediabe informed of what is new and hot

Examples

Ask what the audience wants to know Ex: from a health magazine, clients

wanted a health tip a day Let your audience promote your cause

Ex: Weather channel: iWitnessWeather, a platform where people could send in their photo of the weather conditions around them

Ex: Zappos: “send us your picture and we will post the fan of the week”

Use create a platform with relevant material and let people participate by sharing their own stories Ex: Eric, created a campaign for

Cancer prevention on CAUSES that has 6 million followers and has raised 400 000

Ideas on how to use social media to engage

Teacher: Facebook group in which they can interact

after visits/masterclasses necessary: Divulgation of the network; perhaps

creating a “promotional” material (optional)

Ask specific action, such as write a blog, immediately after the visits/masterclass

Engage associated physicists to answer questions

Students: Use twitter account to learn what they want

to know before masterclasses and collect thoughts afterwards; organizers might wear a t-shirt with #IPPOG (optional)

General Public/Students: Contest: submit blog/photos/videos and get

to participate in a special google+ session

Tips for beginners

Beginners guide to Facebook

http://npsocialmedia101.wikispaces.com/Facebook

Beginners guide to Twitter

http://npsocialmedia101.wikispaces.com/Twitter

Social Media vocabulary

http://www.saltywaffle.com/social-media-vocabulary/

About hash tags for Tweets

http://www.socialbrite.org/2011/12/27/45-hashtags-for-social-change/

Social Media Resources

Hashtags

Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

Free tools

Social Media Resources

Google Analytics gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Social Mention is like Google Alerts but for social media.

Hoot Suite is a social media dashboard and a tool for managing social networks

Go tweet is a tool to help you analyze your tweet activities

Facebook Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app.

Hyper Alerts is a feature for everybody who wants email reports of posts and comments on a Facebook Page. 

Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

Paid Tools

Radian6 - provides the leading social media monitoring and engagement platform to help organizations scale social media across the enterprise.

*It is offering a FREE ebook about social media

Lithium - harness the scale and speed of the social web through an integrated set of products for monitoring, hosting, and managing social conversations.

Alterian - Harness advanced analytics to elevate your email marketing program to the next level

Vocus- cloud-based marketing and PR software