Social Media and Internet Strategy

8/13/2019 Social Media and Internet Strategy

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Social Media & Internet Strategyby: Megat Zainurul Anuar bin Megat Johariwww.facebook.com/megatzainurulanuar


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Programme: New Entrepreneurs Foudation (NEF)

Module:Social Media and Internet Strategy

Date: 08 & 09 JAN 2014www.facebook.com/megatzainurulanuar


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Programme: Majlis Kepimpinan dan Latihan Universiti-Universiti Malaysia

Module:Social Media and Internet Strategy

Date: 29 JAN 2014, @ Universiti Malayawww.facebook.com/megatzainurulanuar


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Year 2013: Survey done by PAKARPC (www.facebook.com/thepakarpc)

Facebook = 1. ICT and 2. Internet

F I N D I N G S :

Recent Survey

Introduction


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Survey for Entrepreneur

Introduction

www.facebook.com/megatzainurulanuar


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More Category



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Number of YouTube Viewers in Malaysia17,543, 528 15,319,998 11,974,742 7,580,325 6,164,806

1,761,051 1,700,811 1,305,4161,390, 976 1,152,616Number of Facebook Fans in Malaysia

Number of Twitter Follower in Malaysia284,379901,434 171,805 119,354 67,452


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The Nine Game PlanStep 1: Analyse Your Company

Step 2: Analyse Your Audience

Step 3: Assess Your Resources

Step 4: Define Your Objectives

Step 5: Evaluate Your Options

Step 6: Make A Plan

Step 7: ImplementationStep 8: Watch And Learn

Step 9: Refine And Improve

Contents


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INTERNAL

STRENGTH WEAKNESSES

OPPORTUNITY THREAT

EXTERNAL

HELPFUL HARMFUL

Step 1: Analyse Your Company

The basis of any good strategy is to clearly identify and understand the environment in which you are

operating. Start off with a simple SWOT analysis to review your internal strengths and weaknesses andexternal environment opportunities and threats


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Audience Characteristics Interests Influencers

Partners

- Highly engaged

in sector

- Specialised

knowledge

- Best practice

examples

- Latest trends

and research

- Sector heads

- Academic

research

- Sector

research

Coaches

- Passionate

about their

programme

-Specialisedknowledge

- Best practice

examples

- Training and

development

- MyNEF

coaches

- Academic

research

Step 2: Analyse Your Audience

It is important to define and understand the audience groups you want to connect with, and who may be

interested in connecting with you. Youll need to know what they are looking for.

S 3 A Y R


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Question to Think of:1. managed by one staff member or a group?

2. how will you encourage other staffmembers to contribute?

3. how much time will you be able to dedicateto responding and interacting?

4. what is your acceptable response time forresponding to questions?

5. do any staff already have a goodunderstanding of the platforms?

Step 3: Assess Your Resources

Remember dont assign social media to the youngest person just because they are familiar with the tools.

Social media requires someone connected across the business and can tap into all the different facets ofyour organisation.

St 4 D fi Y Obj ti


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Sample Objectives: increase traffic to your website by 20 per cent

in the first 6 months

increase the number of Facebook likes to 500by July 2014

create one video per month and publish toYouTube

Facebook to be one of the top ten referrers toyour website/blog by July

Step 4: Define Your Objectives

Remember, the key to social media is that it should be a two-way conversation. Therefore in setting your

objectives, it is important to assess the value for the user, not just your organisation.

St 4 D fi Y Obj ti


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Question to Think of:1. What messages are your audience interested in

receiving?

2. What questions/challenges does your audience

face and can you assist?3. Which of your products or services would addvalue for your audience?

4. How visible is your brand in the eyes of youraudience?

5. How can you deepen the relationship with youraudience?

Step 4: Define Your Objectives..++

Remember, the key to social media is that it should be a two-way conversation. Therefore in setting your

objectives, it is important to assess the value for the user, not just your organisation.

St 5 E l t Y O ti


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Question to Think of:When deciding which content to feature on yoursocial media platform, consider:

Which topics are most popular on your website?

Which search terms are fans looking for to get toyour site?

What content do you currently have that could beof interest?

What content could we easily access and share?

Step 5: Evaluate Your Options

Even if you never post a single comment, social media tools can still be useful in monitoring and listening to

conversations and comments about your organisation orother relevant subjects.

St 6 M k A Pl


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To identify the best platforms for yourorganisation, think about these questions:

What social media platforms are our targetaudiences already using?

What platforms best suit the types of content wehave available?

How much time commitment is required tomanage this platform?

Is our organisation happy with the terms of serviceof the platform?

How do the platforms fit together?

Step 6: Make A Plan


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St 8 W t h A d L


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Below is a summary of some of the key tools you may want

to consider for managing your social media platforms andgaining valuable analytics to track your progress

Google Analytics

(www.google.com/analytics) Facebook Insights (www.facebook.com)

Twitter Metrics (www.twitter.com)

Hootsuite (www.hootsuite.com)

Step 8: Watch And Learn

It is important to note that not all benefits of social media can be quantitatively measured Therefore the best

insights come from a combination of measurement tools and an intrinsic understanding of your audience and

content.



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Question to Think of:

1. What is the best time to get the most engagement?

2. What types of content get the best engagement

with fans?

3. Are you providing a good mixture of media types(photo, video, links)?

4. What content tends to bring negative responses?

5. Are you following up quickly enough?


New social media tools come into the market all the time. While its important to keep up to date, dont be

tempted to jump on board the bandwagon of the latest tool without going through a thorough assessment

(steps 1-6) to ensure the new tool will adequately meet a need in your organisation.

H d O E i


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Register on Social Media

Hands-On Exercise


You Have to Register:

H d O E i


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Project PresentationMarket Your Product

1. Record your Prototype / Roleplay

2. Create Blog for Hosting YourPresentation and archieve your notes

3. Shoot a video, Upload to YouTube and

link to your blog4. Link to Facebook, Broadcast to yourFriends and Get Feedback

i.e: Advantage of Social Media for Retail Entrepreneur

The Project

Hands-On Exercise



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Case Study: Samsung


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SAMSUNGSJOURNEY TO 25 MILLION FACEBOOK FANS IN EUROPE

We started our

journey to the #1

position with 8Mfans

NOVEMBER 2012

85-inch Ultra HighDefinition TV

(UHDTV)

FEBRUARY 2013

We becom the #1

brand of Facebook

in Europe

APRIL 2013

Galaxy S4

APRIL 2013

Galaxy NX camera

and ATIV products

JUNE 2013

Galaxy Note 3 and

Gear

SEPTEMBER 2013 Reach 25M fans of

Facebook across

Europe

SEPTEMBER 2013

NOV DEC JAN FEB MAR APR MEI JUN JUL AUG SEP

8,000,000 Fans

17,000,000 Fans

25,000,000 Fans

Case Study: Samsung

Becomes No.1 Brand in Europe44 Facebook Pages for 28 countries in 25 languages

Awarded 'Socially Devoted'

Case Study: Samsung


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SAMSUNGSJOURNEY TO 25 MILLION FACEBOOK FANS IN EUROPE

Case Study: Samsung

Becomes No.1 Brand in Europe44 Facebook Pages for 28 countries in 25 languages

Awarded 'Socially Devoted'

Social Media and Internet Strategy

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