Social media and advocacy
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Advocacy . Social media. Why bother? Dr. Curtis R. Rogers Communications Director SC State Library
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presentation for American Library Association annual conference - Washington, DC
Transcript of Social media and advocacy
Advocacy.
Social media.
Why bother?
Dr. Curtis R. RogersCommunications Director SC State Library
5 Important resources
• Public Media 2.0: Dynamic, Engaged Publics – February 2009– http://www.centerforsocialmedia.org/resources/publicat
ions/public_media_2_0_dynamic_engaged_publics/
• Leveraging Web 2.0 in Government - 2008– http://www.businessofgovernment.org/publications/gra
nt_reports/details/index.asp?GID=315
• A Guide to Using Web 2.0 in Libraries– http://www.slainte.org.uk/files/pdf/web2/Web2Guidelin
esFinal.pdf
http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/
5 important resources - continued
• New Media, New Influencers and Implications for Public Relations - 2008– http://www.instituteforpr.org/research_single/fi
nal_report_new_media_new_influencers_and_implications_for_the_public_rela/
• The Global Online Media Landscape – April 2009– http://www.slideshare.net/nielsenwire/the-glob
al-online-media-landscape
1. Newsletter (email marketing)
2. Facebook3. Twitter4. YouTube5. Blogging
5 things to do
Newsletter & email marketing
• Constant Contact– Editorial calendar– Monthly (minimum)– Hit the high points!– Get to the point!
Email Marketing Resources
• http://www.verticalresponse.com/non-profits/• http://www.mailchimp.com/articles/email_mar
keting_guide/• http://www.emailmarketingprofessional.com/• http://www.constantcontact.com/index.jsp
• Create a FB page• Send updates• Integrate other
tools– YouTube– Twitter
Facebook resources• Facebook Pages:
Facebook Pages Insider's Guide– http://www.facebook.com/
note.php?note_id=12261944821
http://www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final
• Make your background
specific – use logo/branding• 50/50 rule• @Retweet• #hashtags
Hootsuite.comTweetdeck.com
iPhone: twitpic; twitteriffic
Twitter resources
• http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/
• http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html
• http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html
YouTube
• Set up a channel
• Cross promote
• Interviews• Why I love
my library• Flip video
camera• Use a Mac/
iMovie
YouTube/Video resources
• http://www.youtubevideoguide.com/How_to_YouTube.pdf
• www.Blip.tv • www.Vimeo.com• Why I Love My Library (at SC Book Festival)– http://www.youtube.com/watch?v=vZvFwJR5aTc
Blogging
• Blogger• Wordpress
• Tumblr• Blog Weekly
• Solicit comments• Action alerts
• Advertise on web site
Blogging resources
• http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/
• http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html
• http://casl.wordpress.com/
Thank you• Advocate for libraries any way you can!
• Dr. Curtis R. RogersCommunications DirectorSC State [email protected]://curtisrogers.blogspot.com
