Advocacy and Social Media
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Social Networking a Advocacy Tools Danielle Brigida Digital Marketing Manager National Wildlife Federation @starfocus or @nwf
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A look at how combining social media with advocacy techniques can help an organization.
Transcript of Advocacy and Social Media
Social Networking and Advocacy Tools
Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation@starfocus or @nwf
Confession: I’m a Wildlife and Technology Nerd
Learning about the
environment is FUN!
My job is just a new way to do old business
• Advocacy • Crowdbuilding• Education• Fundraising• Recruitment• Cultivation
Determine a Goal
Be Realistic About The Time Your Investing
So How Do We Use Social
Media?
br3akthru
Like (Mad) Scientists!
•Google - Trends- Alerts- Reader (RSS feed)
- Forms (survey, polls)- Keyword search
•Survey/Polls- Surveymonkey.com- Polldaddy.com
Research Your Audience
We Listen Constantly
Research Tools (For listening)
• Blogs– Blogpulse– Icerocket– Google Blog Search
• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic
Search Sites for KeywordsSearch News Search Blogs
Search Social Sites
Finding people via Twitter
• Twellow• Wefollow• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
Search on Specific Sites
Create a “Dashboard” You’ll Actually Use
•Cotweet•Hootsuite•Tweetdeck•Google Reader•iGoogle•Netvibes
• Comment on posts and mentions
• Track mentions• Send updates to
other staff • Be willing to be
engaged and informed by your audience
You’ve Listened, Now What?
Turn Failure…
Into Success!
Cultivate Communities
• Facebook• Twitter• Myspace• YouTube• Flickr• Care2• Causes
Online Activation
• Free– Change.org– Act.ly– Care2– Facebook
• Cost– Change.org– Care2– Democracy in Action– Convio
Try new things…
Promote Your Events
• Facebook Events• Evite.com• Plancast• Yelp• Meetup• Craigslist• Naturefind• Gowalla
Map Out and Track Your Network
Combine Old and New Techniques
Press Release
Blog
Communicate Internally
• Google Docs• Google Calendar• Google Groups• Google Chat• Skype • Yammer• Meebo• SocialCast• Frid.ge
But What About Measuring?
Compare Traditional Metrics with Social Metrics
&
Specific Tracking w/in Networks
Monthly Top Content
How People Interact With Your Content
www.postrank.com/analytics
We Track Content Sharing
Addthis Analytics
Create Reports
Learn From Engagement Trends
Follow Helpful Resources
http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/
http://www.johnhaydon.com/
Questions?
Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus [email protected]
[email protected] Judy N, Flickr
