Social media- an introduction Part 1
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Transcript of Social media- an introduction Part 1
Agenda
• Overview
• Power of Social Media
• Facebook• Facebook
• YouTube
• What to consider (REACH)
Web 2.0 :open content, open access, adaptive and constantly changing
Two sided communication, Many-to-many, speaking and listening
If they are saying nothing about you,
you are not even in the game. If
people say you stink, at least you are in the
conversation and you can turn it around.”
Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
Microblogging siteSocial networking
site
Business oriented
social networking
site
Video sharing
website
A comparison
Why use it
first interaction/
meeting,
generate interest,
real-time updates,
news, interaction
deeper interaction,
events,
discussions,
content sharing,
market research
professional
networking,
recruiting,
recommendations
more complex
messages, SEO
Things to consider before engaging:
eal cost
valuation & Measurement
lignment
onsistency
onesty & Transparency
Website
http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg