purdue.edu/extension

EA/EO

Social Media & Your Club

Club Leader Development SeriesJanuary 2019

Kati Sweet, 4-H Youth Development Extension EducatorSpecial Guest: Jenny Clark – Extension Specialist 4-H Marketing

and Communications

Agenda- Why social media?- Jenny Clark Presentation- Resources for Club Leaders- Club Leader Reminders- Questions

Mission of 4-H

To provide real-life educational opportunities that develop young people who will have a positive impact in their communities and the world.

Why Social Media?

- Reach new audiences!

- Connection with 4-H families

- It’s where people go for

information.

- Promote our 4-H Program

Hendricks County 2020Social Media Tips & Tricks

Jenny Clark

Extension Specialist4-H Marketing and Communications

commonsensemedia.org 2016

commonsensemedia.org 2018

Inform & involve your educator

Be consistent & make a plan

Utilize county, state, national 4-H channels

Keep personal & 4-H separate *Facebook Business page rather than Group

Social Media Basics

Posting & Sharing on Facebook

Facebook Groups vs. Pages

Social Media Guidelinesbit.ly/purduesocial

Account registration with University not required

“Opinions expressed on this site may not represent the official views of Purdue University”...not required but may be a good idea

Delegate to youth! *training*temporary access recommended

Photo releases

First names only

Don’t tag people in photos on social media, let them tag themselves

Celebrating people while protecting privacy

Choose appropriate content for different platforms

Keep it conversational & visual

Keep it professional*including who you interact with

Keep posts native to the platform*check your scheduling/sharing tool

Social Media Best Practices

Keep it short

Do not assume knowledge

Avoid acronyms

Provide the name of a contact person or a shortened link

Social Media Best Practices

Social Media Best Practices Engage connected individuals to help you get the word out

Choose time of day based on page traffic

Disappear in 24 hours Good to document what’s going on right nowCould work for event reminders, t-shirt orders, or other announcements

No longer showing number of likesInstagram

Instagram Stories

Posting on Instagram

Sharing on Instagram

Instagram Stories – Uses

Instagram Stories – Reminders

Instagram Stories – Right Now

Instagram Stories – Highlights

Instagram Stories – Highlights Example

Instagram Stories – Takeover

Snapchat

Snapchat Geofilters

Twitter

@Waynetwp4H

jenny@purdue.edu(765) 494-8435

Resources for Club Leaders• Hendricks County 4-H Club Leader Page:

https://extension.purdue.edu/Hendricks/article/31995

Reminders for Club Leaders• Club Financial Info – DUE SOON! Clubs getting audited should have

received schedule in the mail too. • Save the Date – February 11 – next CLDS and Leader Training

– Missions of 4-H – First Aid Training – Clubs to receive first aid kits if they request one – more info in email

• YQCA starting next month • Still need a few more youth for a few Teens as Teachers Teams! Talk with

your 4-Hers!!

Contact UsContact Kati:

– kasweet@purdue.edu– 317-745-9260– Follow H.C. Extension and 4-H on Facebook, Instagram,

YouTube, and Twitter

purdue.edu/extension

EA/EO

Questions?Recording of session available soon!