Social Media Club Groningen Augmented Reality

Augmented Reality Racing towards Value

Groningen 31-3-2014

AGENDA

• Intro• Wat is AR?• Wanneer en waar voegt het waarde toe? • Cases

© 2014 twnkls | augmented reality

Mathijs Gajentaan - @mgajentaan

TWNKLS/ 100 words


twnkls | augmented reality is a full-service Augmented Reality agency with a focus on creation, development, production and implementation of (mobile) AR applications.

We create and develop AR Campaigns, Experiences and Applied / Tools. Our clients are represented in the sectors edutainment, marketing & branding, retail, construction and industry. twnkls is creative and innovative, and has ample technical knowledge and experience in the area of Augmented Reality projects. At twnkls experienced specialists are working together on new location-and image based recognition technologies that result in new forms of interaction, user experience and business concepts. twnkls is located at Delftsestraat 33 Rotterdam, The Netherlands. Contact us [email protected], www.twnkls.com of @twnkls_AR or phone +31(0)10 2600 200.

TWNKLS/


Speaker at events

TWNKLS/ awards and nominations


Augmented Reality = Verrijkte Werkelijkheid

Zien wat je niet kan zien.Informatie-lagen.


TWNKLS/ virtuality continuum



TWNKLS/ 3 categories of AR

1968, Ivan Sutherland


Steve Mann


2007

Source: Technology Review Published by MIT© 2014 twnkls | augmented reality

WIKITUDE


2009

. . . WINVOLVE . . . © 2014 twnkls | augmented reality

2010


2011



Wanneer voegt AR waarde toe?

• Efficiency

• Improve Productivity

• Simplyfy Processes

• Increase Information

• Real-Time acces to Data

• Visualize problems and Solutions

• Enhance Collaboration

Source: Gartner Jan 2014


Waar voegt AR waarde toe?

• Training / Scholing

• On the Job / Remote Assistance

• Medisch

• Ontwerp

• Civiele Techniek

• Verkoop

• Tourisme

• Emergency / Veiligheid

AR & Cultural HeritageMuseum on the Market - Spijkenisse

Voorbeeld filmpje Trivisio

Trivisio Prototyping GmbH


https://www.youtube.com/watch?v=Wn9yUZm1fqY

AR & Medical

Architecture / Building

AR & Architecture

AR & Retail Value

AR LEGO Kiosk

3D Interactive Shopping Window

AR Fitting Mirror


“AR will become an Important Workplace Tool” Gartner, Jan 2014

TWNKLS/ initiatieven

Urban Augmented Reality


AR and Civil EngineeringSmart Vidente


Zonnepanelen applicatie

(Visueel configureren)

Rexel Solar appEnterprise augmented reality


3 stappen

• Foto 1 - Aanzicht gevel, geef 2 punten aan / referentie. Loodlijn / referentie.

• Foto 2 – Uiteinden dak aangeven• Foto 3 – dak vanuit andere hoek.


Otolift! Business toolsEnterprise augmented reality




Add ScreendumpFoto Otolift 3D file op computer scherm

Otolift! AR Sales Tool

TWNKLS/ Stair lift configurator


TWNKLS/ projecten


TWNKLS/ Stairlift configurator


Stairlift Measurement Tool


TWNKLS/ briefing

One app, one decive, to help sales people measure accurately.

Reduce time, increase quality of the measurement, reduce error margin < 0.2%

Measurement for dummies, realtime feedback on the quality of the measurement.

Output 3D file that can be used by the designers and engineers

TWNKLS/ Stair lift configurator





Add ScreendumpFoto Otolift 3D file op computer scherm




Add ScreendumpFoto Otolift fabriek

Learning, Maintenance, Repair

Interactive

Flexibel: languages / content

Increases Employee Engagement

Social Sharing

Convenient

Informal

Anytime, Anywhere, AnyplaceSource: Ryan Seilhamer, Baiyun Chen, and Amy Sugar, "A Framework for Implementing Mobile Technology”

Benefits Mobile Learning

The Real Thing .....

Enhanced and Enriched.

Detailed and Precise

How it works: Animation

Step – by – Step Instructions

Interactive Manual + Learning Tool

Increase understanding | Improve learning

Save Time | Reduce Risks

Contextual relevant

Anytime, Anywhere, Anyplace

Safety & Familiarization

Transfering Complexity to ...

Easy Understanding

Different and New Perspectives

Discover Details


Wanneer voegt AR waarde toe?

• Efficiency

• Improve Productivity

• Simplyfy Processes

• Increase Information

• Real-Time acces to Data

• Visualize Problems and Solutions

• Enhance Collaboration

Source: Gartner Jan 2014

twnkls | augmented reality


Legal notice: the information in this document incorporates the proprietary of TWNKLS, andy party accepting this documet dows so in confidence and agrees that it shall not be duplicated inwhole or in part and not disclosed to others, without the written consent of TWNKLS.com, the Netherlands

Dank u wel! Vragen?

Mathijs [email protected]

(010) 2600 200

Mathijs GajentaanCCO

[email protected]

+31.10.2600.200

www.twnkls.com@twnkls_AR

TWNKLS/ Augmented Lottery


TWNKLS/ Augmented Lottery


De Staatsloterij Q4 2012 (till 26/12/12)

3D lottery iOS and Android http://www.youtube.com/watch?feature=player_embedded&v=0fSYHOHOjWg#!

AR creates Values

• Leisure – more time = goed. • Value at work is created by saving time.

Experiences

Efficiency

Drives Sales

Real-Time acces to Data

Hands-On Expereinces

Increases Information

Visualizes Problems and Solutions

Simply Process

Enhances Collaboration

Improves Productivity

AR & Cultural Heritage

Social Media Club Groningen Augmented Reality

Business

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