Social media:a simple fad or are they here to stay?

Created by the Forecasting Net

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Some common observations!

However, everyone seems to talk about them …

The Social media frenzy that started just before a few years,is still growing rapidly today

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Some like them or even adore them, where others hate them2

So, we ask our selves the simple question:

… is the Social media frenzy a simple fad or are we already in too deep to escape?

Let’s do the following:

Let’s start “counting”…

* Per month searches (12 month average), retrieved by the Google Keyword Tool, included in Google AdWords, Data retrieved on May 11th 2011

First, we will count the number of worldwide Google searches per month, for certain keywords, by using Google Adwords*

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Then, we will compare Social Media related searches with other popular searches2

First, let’s see how a movie star scores

* Photo retrieved from Wikipedia commons (http://commons.wikimedia.org/wiki/User:Tabercil), licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

2.2 million searches per monthKeyword: “Natalie Portman”

Natalie Portman Oscar winning actress

* Photo retrieved from http://www.edupics.com, licensed under the Creative Commons Attribution ShareAlike 2.0 License

11.1 million searches per monthKeyword: “Obama”

Barack ObamaPresident of U.S.A.

then, how a President scores

now, let’s see an IT “giant”, Microsoft

68 million searches per monthKeyword: “Microsoft”

… and, a dream gadget!124 million searches per monthKeyword: “iPhone”

How about Google itself?

506 million searches per month!Keyword: “Google”

So, far so good!

699 million searches per monthfor all the keywords we tested, combined(Natalie Portman, Obama, Microsoft, iPhone, Google)

Let’s find out…

… can Social media outperform such a great performance?

Well, let’s see how YouTube performs

923 million searches per month!Keyword: “YouTube”

Oops!!! It seems that the World’s largest video sharing network takes down “single handed”

movie stars, politicians, and IT giants, combined

…and what about the World’slargest social media network, Facebook?

2.5 billion searches per month!Keyword: “Facebook”

Incredible!Facebook, has more searches per month than everything we tested so far …

What about all the most popular Social media networks combined?3.6 billion searches per month!

Keywords: Facebook, YouTube, Twitter, MySpace, LinkedIn

That’s the true powerof Social Media!

Still have any doubts about Social Media?

Think no more

They are already in too deep in our personal & professional lives

… and they are here to stay!

Social media are here to stay!

Created by the Forecasting Net

www.forecastingnet.com

Follow us on LinkedIn: Forecasting Net Group Like us on Facebook: Forecasting Net page