Social Media

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Social Media Tom Lehman Lehman Associates, LLC Alexandria, VA

description

Social Media. Tom Lehman Lehman Associates, LLC Alexandria, VA. Working at the confluence of Strategy, Information, and Technology. Lehman Reports™. Industry Studies of the Use and Satisfaction with Technology Products and Services Association Management Software: 2006-2011 - PowerPoint PPT Presentation

Transcript of Social Media

Page 1: Social Media

Social Media

Tom LehmanLehman Associates, LLCAlexandria, VA

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Working at the confluence of Strategy, Information, and Technology

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Lehman Reports™

Industry Studies of the Use and Satisfaction with Technology Products and Services

– Association Management Software: 2006-2011– AMS International (CA, AU, UK): 2010– Technology Products and Services: 2011– Fundraising Software

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SM Activity Snapshot

Preliminary Findings: 2011 Lehman Reports Technology Study

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Social Media Activities

Preliminary Findings: 2011 Lehman Reports Technology Study

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SM Provider Status

Preliminary Findings: 2011 Lehman Reports Technology Study

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Satisfaction, Challenges

Preliminary Findings: 2011 Lehman Reports Technology Study

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Measuring Success

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Measuring Success

Preliminary Findings: 2011 Lehman Reports Technology Study

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Channel Integration

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Soc

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ng Mobile

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Key Points

• Challenge is building communities and activity – Requires development and marketing resources, SM providers can help

• Set some type of goals, adopt a measurement strategy to monitor success

• Integrate SM activities with other communications and marketing channels

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Questions?

Thanks!Tom Lehman

PresidentLehman Associates, LLC

Lehman Reports™703.373.7550

[email protected]

www.lehmanreports.com

http://www.ansible.com/
http://www.lehmanreports.com/

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