Social media
-
Upload
univ-of-johannesburg -
Category
Technology
-
view
50 -
download
0
Transcript of Social media
![Page 1: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/1.jpg)
Introduction to Social Media
Social Media ToolsSocial Media Campaign
Prepared for the Sonoma County Peer Outreach Coalition
![Page 2: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/2.jpg)
Purpose of TodayTo help you formulate
your own social media campaign, and to be knowledgeable in the tools used to support
your campaign.
![Page 3: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/3.jpg)
Icebreaker Activity
![Page 4: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/4.jpg)
What is Social Media?
What is a Social Media Campaign?
Fact or Crap Game!
Measuring Success
WebQuest of Social Media Campaigns
Social Media Landscape
AGENDA
![Page 5: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/5.jpg)
Worlds Collide
Account Sign Up
Steps to Creating a Campaign Plan
Next Steps
AgendaAGENDA
![Page 6: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/6.jpg)
What is Social Media?
![Page 7: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/7.jpg)
WikipediA
"a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
![Page 8: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/8.jpg)
http://www.youtube.com/watch?v=SgNIIUD_oQg
![Page 9: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/9.jpg)
"a term used to describe the type of media that is based on conversation and interaction
between people online. Where media means digital words, sounds & pictures which
are typically shared via the internet and the value can be cultural, societal or even financial."
![Page 10: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/10.jpg)
![Page 11: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/11.jpg)
![Page 12: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/12.jpg)
![Page 13: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/13.jpg)
![Page 14: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/14.jpg)
![Page 15: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/15.jpg)
![Page 16: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/16.jpg)
![Page 17: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/17.jpg)
What is a Campaign?
![Page 18: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/18.jpg)
What is a Campaign?a campaign is a marketing effort
to sell, promote, raise awareness
![Page 19: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/19.jpg)
…to sell, promote, raise awareness…
of what?
![Page 20: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/20.jpg)
A social media campaign is
marketing "X" USING social media.
What is a Social Media Campaign?
![Page 21: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/21.jpg)
What is Your X?
![Page 22: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/22.jpg)
![Page 23: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/23.jpg)
Measuring Success
When Your Best Isn’t Good Enough
![Page 24: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/24.jpg)
Measure Each Goal
Determine Small Goals to Achieving Your X
![Page 25: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/25.jpg)
Less is More. Unless You’re Standing Next To The One With More. Then Less Just Looks
Pathetic.
![Page 26: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/26.jpg)
CampaignEnd World Hunger
Small Measurable GoalRaise enough money to feed 50 families in Sonoma County in 30 days.
Social Media STRATEGY• Ask daily for donations on 3 sites.• Ask friends to share donor link with 5 people• Share video about family in need.• Feature those that donate on blog daily.
![Page 27: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/27.jpg)
Common Metrics (metrics is a “fancy” word for stats)
Publish/Posting
Friends/Followers
Subscriptions
Comments/Posts
Visits to Pages
Unique Visits
Click Through Rates
Donations * influence & perception
Shares/Retweets
Referrals (links to you)
Activity/Likes
Surveys/Polls
use date ranges
![Page 28: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/28.jpg)
Metric Tools
Built in Tools
facebookfollowers
Likesviews
3rd Party Apps
google analytics
bitlysurvey monkeysurvey gizmotwitter apps
facebook apps
Agency Reporting
referral sourcereferral stats
![Page 29: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/29.jpg)
WebQuest!Pair Up or Work Individually
10-15min to complete
Successful Campaigns
![Page 30: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/30.jpg)
Share BackThe name and purpose of the campaign.
Did you like the campaign?
What was the campaign's greatest strength?
What was the campaigns greatest weakness?
What would you do different?
Ideas to steal?
![Page 31: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/31.jpg)
overview of
Social Media Campaign Tools
![Page 32: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/32.jpg)
What Makes a Piece of Technology Social?
![Page 33: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/33.jpg)
two way communication
two way communication
Here’s my content!
OMG! Its awesome!
Thanks!
Actually it Sucks!
![Page 34: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/34.jpg)
![Page 35: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/35.jpg)
Goals
Audience
Manageable
![Page 36: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/36.jpg)
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
![Page 37: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/37.jpg)
Facebook: 25% of 400 million: 100million
MySpace: 42% of 110 million: 46.2 million
Bebo: 50% of 12.8 million: 6.4 million
Twitter: 20% of 15 million: 3 million
![Page 38: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/38.jpg)
What Will You Use?
Publish Discuss ShareSocial
NetworkMicrobl
ogLifestre
am
Select tools based upon what you want to accomplish & your audience.
Tools HELP you reach your goals, & ultimately X.
![Page 39: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/39.jpg)
BREAK
![Page 40: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/40.jpg)
http://www.youtube.com/watch?v=SxuYdzs4SS8
![Page 41: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/41.jpg)
Private vs. Professional
![Page 42: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/42.jpg)
facebook.com tumblr.com twitter.com
Signup Accounts
![Page 43: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/43.jpg)
Follo
whttp://www.facebook.com/scpoc
http://scpoc.tumblr.com
http://twitter.com/scpoc
http://scpoc.yolasite.com/
![Page 44: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/44.jpg)
Ways to Attract Fans/Likes
InvitesListen & Respond
Relationships & PartnershipsAdd links website/blogs/newsletter
Facebook AdsLike Other Pages
Contests / 500th fanAdd FB address in
email/cards
![Page 45: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/45.jpg)
Promote Your Page
- Like Button
- Activity Feed
- Like Box
- Live Stream
http://developers.facebook.com/plugins
![Page 46: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/46.jpg)
Popular Apps
LinksVideo/YouTubeTwitterPhoto/FlickrUse Selective TwitterFDML
Page MapsFan AppzMy Top FanzSlideShareMy CountdownDivShare
WARNING: Don’t just randomly add apps.
![Page 47: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/47.jpg)
Page Examples
girleffect
ONE
AFSPnational
Unicef
SierraClub
www.facebook.com /
![Page 48: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/48.jpg)
Final Tips Have More Than 1 Admin
Have non-admins post/comment
Add Google Analytics to Page
Use Facebook “insights”
Conduct Polls (get temperature/measure)
Post photos, videos, links
Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Ask Questions
![Page 49: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/49.jpg)
http://www.youtube.com/watch?v=tTN9We8unmU&feature=related
![Page 50: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/50.jpg)
Why ?Find Resources
Find Organizational Partnerships
Form RelationshipsLearn Content
Learn Social Media
Share
Stay Current
![Page 51: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/51.jpg)
http://www.howcast.com/videos/149055-How-To-Use-Twitter
![Page 52: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/52.jpg)
Twitter Communication
Tweet: #tag
Reply: @username
Mention: via @username
Retweet: RT @username
Direct Message: DM @username
![Page 53: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/53.jpg)
TipsTweet mix of professional
w/personal
Use hashtags
Retweet others
Thank when RT
![Page 54: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/54.jpg)
Tips
Use search tool (review tweets, bios) follow
Follow based on current following/followers
Reuse content
Customize background/profile
![Page 55: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/55.jpg)
Twit Pic
Bubble Tweet
Bitly
TweetDeck
HootSuite
Twinfluence
Twitalyzer
Twtpoll
TwitterApplicatio
ns
Twhirl
![Page 56: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/56.jpg)
![Page 57: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/57.jpg)
LISTENCommentLeave Links
![Page 58: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/58.jpg)
m
e
m
e m
e m
e
m
e
m
e
resource
support
How r u?
affirmation
BADGOOD
![Page 59: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/59.jpg)
Because Making It Look Good Now Is More Important Than Providing Adequate Support
Later
![Page 60: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/60.jpg)
Step 1Define Your X
Step 2Identify Your Audience
Step 3Set Small Measurable Goals to Achieve X
Step 4Strategize • Identify approaches/tools
Step 5 Implement Plan
Step 6 Assess/Adapt
Plan
![Page 61: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/61.jpg)
Much Work Remains To Be Done Before We Can Announce Our Total Failure To Make Any
Progress
![Page 62: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/62.jpg)
Next Steps?
![Page 63: Social media](https://reader038.fdocuments.in/reader038/viewer/2022110318/55d51d97bb61ebbb498b45e1/html5/thumbnails/63.jpg)
Final Questions