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Social Media:practical applications

• creating content

• cost effective media technologies

• leverage the viral nature

What to Expect

Cate IndianoDesktopMedia

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• Promoting your organization

• words, photos, video, audio, widget, data

• what else today should be included in the story?

• related sites (links), keywords, tags, contact info

• the social media release or SMR

• socialmediarelease.org

• definitive-guide-to-social-media

• sample of an SMR

new kind of releasenew kind of release

distribute your storydistribute your story

• help them tell the story, make it easy

• http://www.helpareporter.com -- submit your

story idea and matches up with a reporter

that needs a story

• partner organizations, leverage contacts,

request external links

• is your site social?• do you incorporate your other SM• considering additional options?

blog-style: wordpress, typepad, bloggercms: joomla, drupal, plone, opencms, nukedit, type3, zopesocial networks: ning

your websiteyour website

seo for your website, seo for your social networking presence

• the difference between findability & stickiness

• choose your DOMAINs for optimum findability

• consider your title (site & posts)

• develop and use keyword list

• local and regional seo options

• external links count for more, always ask for them from your partners

• the beginning of the conversation...

• blogs rank higher

• they come pre-packaged for tags, keywords, etc.

• blogs are constantly changing

• easy to use

• blogging policy, front & center

• shall we take a quick peek at one?

• Put a human face on an organization

why bloggingwhy blogging

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Social Network Categories• Profile-based services (eg Facebook,

Linkedin.com)

• Content-focused services (eg Flickr, YouTube)

• White-label networks (build your own social network with ning.com)

• Multi-User Virtual Environments (secondlife)

• Microblogging/Presence update services (twitter, loopt)

• Mobile services (facebook, twitter, youtube)

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Facebook

• groups

• pages

• widgets

• apps

• ads

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twitter

• Domains

• Hashtags

• Wefollow

• Tweets

• Trending topics

• reTweets

• Attributions

• url shorteners

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Mobile

• encourage social participation with mobile

• contests with texting,image/video submissions

• communicate with mobilebroadcast text messages

Now…to sum it all up

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leverage content servicesleverage content services

by harnessing the viral-ness of the social media, word of mouth strategies offer great potential

•become a fan features on facebook

•SM badges in your email newsletters & white papers

•sign-ups via your website

•twitter following, stream

•sms & mms forwards

•event notifications on social networks

• create a youtube channel and encourage the members to post videos

• add meta data and link them back to your site

• create a flickr account with the same idea

• post your presentations on slideshare.net and link them as above

• promote your blog to technorati or news to digg

• use connectors like “share this”

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analyze your results• useful metrics

• rss aggregation

• traffic: google analytics, viralheat, trucast, omniture (adobe just purchased), haveamint, compete & quantcast

• fans or members

• trending topics, mentions, retweets

• ranking: google, technorati

• url shorteners like bit.ly track links16

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want to learn more?

The Marketing Technology Training Certificate Program

104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera

need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!

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cate brosseau indianomarketing technologies consulting and trainingcertified technical trainer, adobe certified instructorthe marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 cate@dm-corp.com

www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmediacard.ly/cate_indiano