Social Media
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Social Media Inbound Marketing: the importance of Social Media
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The importance of Social Media and how it can benefit your business.
Transcript of Social Media
Social Media
Inbound Marketing: the importance of
Social Media
Executive Summary
Five Star Painting employs an inbound marketing strategy, consisting of search engine optimization (SEO), blogging and the use of social media to generate consumer and franchise leads by creating a fresh flow of content that adds value for our target audiences, builds our presence in the search engines and keeps us relevant in the social media sphere.
Training
Social Media Promote your business
SEO 101 Search Engine Optimization
Goals Increase sales & leads
Voice What do I say?
Tools Twitter Facebook LinkedIn Hootsuite.com Email Signature Cell Phone Apps
Social Media
Social Media is a new phenomenon in the world today. When used for a business, it provides us with a great opportunity to learn more – about our consumers, our industry, our world and about each other. The purpose of social media is to promote your business and get your name out there – why not do it for free and in an easy way?
SEO
Search Engine Optimization - is the process of improving the volume or quality of traffic to a website or webpage, from search engines via "natural" or un-paid search results
Organizational Goals
Increase website traffic from social media Convert social media site into qualified leads Increase sales and revenue through social media
leads To build a large base of connections
Organizational Voice
What tools do I use? Twitter, Facebook, LinkedIn, blogging
Who do I focus on for conversation? Clients and their families/friends Prospective clients and their families/friends Referral sources, partners (Décor & You) Painting industry
What do I focus on saying? Be specific with keywords (what are people searching?) Discounts, events, what’s new with the company? P.A.R. (problem, action, result) – mention a problem, what you did to resolve it, and the
result Links are online recommendations (convert into hyperlinks)▪ Hyperlink: Five Star Painting (linked it to our website)
How often should I update? EVERYDAY! It is important to keep up with all your networks▪ SEO gets better▪ Easier for people to find you
Tools
Twitter Tweetalarm.com
▪ Choose keywords, such as “painting companies” and you will get an email whenever someone tweets “painting companies”▪ If someone tweets, “I need a good painting company” you SHOULD respond!
Choose a professional background – customize? Shennan [email protected]
Search people in the painting industry and follow them Ask to be retweeted, retweet others Establish relationships with others
Facebook Interaction options for business and personal Update status everyday
▪ this is how people see you on the News Feed Create a business group (become a fan)
▪ Be a part of groups and fan pages Add people who are mutual friends with your friends Add pictures (before & after) Add all company information Respond to comments on your wall
▪ Write on walls
Join Twitter
Facebook Group
Facebook: Status/Comments
Tools
LinkedIn▪ Online business networking platform▪ Recommendations▪ Ask for them (call or email) and post on other networks that
you were recommended▪ Recommend others (this is how others see your
name/business)▪ Search groups that are in the same industry – become
connected
Hootsuite.com▪ Save your time and sanity – manage multiple social networks
through hootsuite.com▪ Very organized and easy to use
Connect with LinkedIn
Tools
Email Signature▪ Jazz it up▪Market your networks▪Wisestamp.com – awesome!
Cell phone Apps▪Download social media apps▪Maintain all your networks everywhere
you go
