1. How tO produce,
Publish & post video for
Your blog and facebook

2. OBJECTIVES:

1 To assist the student in understanding the uses of videos in the real estate business.
2 To assist the student in understanding the laws that affect videos.
TABLE OF CONTENT;
WelcomePage 1
ObjectivesPage 2
Table of ContentsPage 3
IntroductionPage 4
Chapter 1: Producing Your Video Page 5
Chapter 2: Publishing Your Video Page 10
Chapter 3: Posting Your VideoPage 18
Chapter 4: ConclusionPage 23


3. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC.

Our goal is to provide a positive learning experience for each student.In order to do that we request your assistance with the following:

1Please turn off all cell phones / handheld devices, etc. , during class.Please confine your return calls, texts, emails, etc., to the breaks.

2Refrain from chatting with other students during class.

3Do not monopolize the conversation-allow other students to ask questions and participate.

4If you have an experience to share that pertains to the course material you are encouraged to do so but refrain from using specific names of people or companies.

5 Derogatory remarks pertaining to other agents, vendors, companies, etc., are strictly forbidden.

4. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC. (cont.)

6Laptops / ipads, etc., are not to be used unless specifically required for a course such as Social Media classes.

7 Students are required to be in the class room for the entire course in order to receive clock hours. If the student must misspart of the class they can make up the time at a future class.

8 If you need to use the restroom prior to the break please leave quietly.Students taking too many bathroom breaks may be denied a certificate.

9 Certificates will be sent via email within approximately 2 weeks after the class.If a student needs the course number immediately for their renewal please ask the instructor at the end of the course or call the school for the course number (253.720.7151).

10 Students are welcome to audit any class they have taken from our school-just call ahead and make sure there is space.The student will need to bring their manual with them to any audited class.
5. Adding Video to your Blog & Facebook is both an inexpensive and engaging way to create TARGETED traffic for your real estate business!The evolution of Online Marketing has seen many changes. From simple static websites to blogging and social media forums.But professional sales have always revolved around one basic concept...getting B2B or belly-to-belly with consumers!

Now we are entering the next phase of Online Marketing that will get you closer to your customers than ever before...VIDEO! In this 4 CE Clock Hour Class, we will show you how fun and easy producing, publishing & posting a Video can be!

Many agents are challenged with all the techy details about social media but they are not that difficult to master.As in previous classes, we will address the technical issues of adding videos to your blogs or Facebook.
Videos are a great way to market yourself or your listings and provide a method for the consumer to be right there with you as you stroll through a property or explain details about the real estate market.
6. Before you dive into the technical part of videos lets review the essentials you need to be aware of that will keep you out of trouble with the Department of Licensing and other entities (like courtrooms!).
The DOL requires that real estate agents inform the public who they are working for by having the Firms name easily recognizable on anything they publish.When producing a video you should identify which company you represent as part of your introduction in the first 15-30 seconds.And remember, you must use your Firms licensed name and not just your team name unless you have taken the extra step to have a separate license for your team.That license comes from the Department of Licensing Real Estate Division, requires written permission from your Designated Broker and has a $200 fee.

Keep ethics in mind while doing your videos.Bashing other agents never makes YOU look good!Stick to marketing your property and pointing out the its great features, or, if promoting yourself, focus on the benefits such as skill and knowledge that you offer the potential client.Always remember, most of what you post on the internet is highly likely to be there a long, long time and that includes your videos!

7. Another area of law to pay attention to is Fair Housing.It would be advisable to have a prepared script so you dont try to market towards, or away from, any particular group of folks.For example, dont use the words exclusive neighborhood.It immediately brings up the question of who is being excluded.

Dont plagiarize or violate copyright laws.If you are promoting yourself and using information from other sources then credit the other sources.There is nothing negative about making statements such as, The New York Times stated in todays real estate section

Using information from other sources can help establish your credibility and knowledge, however, be sure and let you come through as that is what people want to see.

Now lets get going on making videos!!

8. Chapter 1:
Producing Your
Video

Video Camera? 9. Web Camera? 10. Screen Capture? 11. Jing 12. Prezi 13. Camtasia 14. SlideShare 15. Screenr

Producing Your
Video

Video Camera? 16. Flip 17. Kodak Zi8/Zi10 18. Sony Cyber-shot

Producing Your
Video

Web Camera? 19. Built-in 20. External

And Sound is crucial-
A simple $15-$30
Microphone is
A must.
21. Keep it Shortish-
Engagement and message
should go hand-in-hand
so keep your content and
Video on point and concise.
22. Producing Your
Video

Screen Capture? 23. Jing www.jingproject.com 24. Camtasiawww.camtasia.com 25. Preziwww.prezi.com 26. SlideSharewww.slideshare.com 27. Screenr

www.screenr.com
28. Producing Your
Video

Screen Capture? 29. Jing www.jingproject.com

Producing Your
Video

Screen Capture? 30. Jing www.jingproject.com

Chapter 2:
Publishing Your
Video

Windows Movie Maker? 31. Save in .wmv 32. Post Directly to YouTube

Lets Publish a Movie from my flip camera
33. Heres a Flip Video
34. Heres how its made
35. Heres how its made
36. Heres how its made
37. Heres how its made
At this point, I can add a title, any captions I want and even credits.
I may also want to add some movie themes and even some music!
38. 39. 40. Chapter 3:
Posting Your
Video

You have 2 options. 41. Post from a saved .wmv file 42. Post from YouTube (or your favorite video hosting site)

Posting Your
Video

Posting from a saved .wmv file

43. 44. 45. My Granite Movie
46. 47. Posting Your
Video

Posting from YouTube

48. 49. Copy and Paste this code directly onto your Blog like this!
50. 51. 52. In Conclusion-Now is the time to become comfortable with video and adding it in your everyday lives as an Online Marketer. Fact is, I know of 2 groups already using video
YOUR CUSTOMERS
AND
YOUR COMPETITION!