Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social...

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Social Media Telling your unique story

Transcript of Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social...

Page 1: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Social MediaTelling your unique story

Page 2: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Storytelling using Social Media

Page 3: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Where to find stories

Your church’s history

Your staff and clergy

Your parishioners

People your church has helped

Your church’s location

Your events

News and media coverage

Page 4: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

What to create or share

On-camera interviews

Concert or event videos

Live streams

User-generated content

Visual quotes

Page 5: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Visual content types

Photos

Historic images

Videos

GIFs

Page 6: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Real-life examples

Architecture

Personality

Page 7: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Real-life examples

Causes

History

Page 8: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

More tips Ask questions to encourage engagement.

Use hashtags on Instagram to help people discover you.

Make sure you have permission to post images and videos.

Page 9: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Tools

Page 10: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Content calendar

Plan at least one month out.

Create weekly or monthly themes.

Vary the content types.

Assign content creation to staff and volunteers.

Set deadlines.

Schedule posts in advance as much as possible.

Page 11: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Scheduling tools

Hootsuite

Buffer

Later

Facebook

Page 12: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Design tools

Canva

Stock images sites

Photographers and videographers you know

Page 13: Social Media · 2020-01-21 · Social Media Telling your unique story. Storytelling using Social Media. Where to find stories Your church’s history Your staff and clergy Your parishioners

Thank You!

Kendra Gemma

[email protected]

mailto:[email protected]

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