1. Real Estate Marketing Through Social Engagement

2. 2013 Socialnomics 3. Course Objectives Conform your web-marketing to Code of Ethics and Commission regulations Understand how the Code (and Idaho Statutes) defines acceptable advertising Understand information expectations and explore new media-based communications Adapt current marketing practices to the new web realities 4. Part 1 Ethical and Legal Guidelines 5. Acceptable Advertising Article 12 Be Honest and Truthful Present a true picture Reveal your professional status as a REALTOR licensee to anyone wanting to work with you or who is receiving any business communications from you. 6. Acceptable Web advertising Websitecontent must be accurate and current. Agent or team sites must display the name of the firm and their state of licensure Do you have SM advertising policy for your brokerage and /or team? 7. Blogs are advertising Maynot repost false or misleading statements Must take action if its your blog Must have authority to advertise 8. Biggest Website Issues Failingto identify the firm and state Extracting individual listings from IDX feed and reposting on another channel Having outdated or inaccurate listing information 9. Idaho Law Advertising must not be misleading Which means a distinct probability that such information will deceive those it is intended to influence. 10. Part 2 11. Traditional advertising theory is defunctContent that inspires consumer confidence is determined in a social context 12. Why should I embrace social media in my business marketing? Buying a home is a shared social experience. Marketing is creating followers. We are starving for Its where people go for recommendations. reliable information. Advertising is getting attention. Knowing what my friends think makes it easier for me to decide. Its all about referrals. Builds spheres of influence.We