Case Study: Digital CatapultSocial Media 101

@DigiCatapult #StartupSessions

Digital Catapult on social media

@DigiCatapult #StartupSessions

Digital Catapult’s top social media tips

@DigiCatapult #StartupSessions

Planning is key

• Keep a record of all tweets/posts

• Use content planning tools (e.g. Hootsuite, Tweetdeck)

@DigiCatapult #StartupSessions

@DigiCatapult #StartupSessions

Become a voice for your focus areas • Share content from

industry players• Use relevant

hashtags (e.g. #startups, #IoT, #bigdata)

• Pose questions to get your audience talking

@DigiCatapult #StartupSessions

#IoT

@DigiCatapult #StartupSessions

Identify your influencers• Use Twitter lists to

track and organise influencers

• Share their content and they’ll share yours

• Don’t be shy – ask them to create content for you!

@DigiCatapult #StartupSessions

Use analytics to learn and go forward • Google Analytics

(website) • Twitter Analytics

(free, but limited)• Hootsuite (Twitter,

Facebook, LinkedIn, Instagram)

@DigiCatapult #StartupSessions

Be fun!• Show your brand’s

personality• Topical hashtags (e.g.

#ThrowbackThursday)

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#WorldEmojiDay

@DigiCatapult #StartupSessions

How many sweets are in the jar?

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Our top tips…

Planning is keyBecome a voice for your focus areasIdentify your influencers Use analytics to learn and go forward

Be fun!

@DigiCatapult #StartupSessions

How to trend on Twitter…

@DigiCatapult #StartupSessions

Growing Startups to Scaleups –

October 2015

@DigiCatapult #StartupSessions

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The aftermath

@DigiCatapult #StartupSessions

THANK YOU

@DigiCatapult #StartupSessions