Digital CatapultChallenges in Sharing proprietary and personal dataDr Robin Daniels, Redpill Group LtdOn behalf of the Digital Catapult.

Chirdeep ChhabraHead of Data Programs

Dr Matt Stroud / David BrewerHead of Personal Data & Trust

The challenge

• All organisations create huge volumes of data as part of their operations

• Primary value is sometimes well understood: secondary or tertiary value

usually not known or realised

• Privacy & other commercial concerns mean data is rarely shared

• Huge amount of potential value untapped

• A lack of trust in platforms to securely mix data

• Limited neutral parties to facilitate engagement

• Trouble finding the right talent in the industry to generate innovative insight

The Data Catalyser is a suite of services enabling organisations to create value from mixing closed datasets

Includes the provision of expertise & a secure cloud-based system

Allows trusted innovators access & to create the insights

Includes:• Hadoop cluster• Analytics services• ETL services (extract, transform & load)• Audit & monitoring• Credential & rights management• Boundary security• Access security

Our Solution: The Data Catalyser

Secure platform• Certificate based security• Fully audited and monitored• Business Impact Level 3 equivalent

Features of The Data Catalyser

State-of-the-art analytics • Big Data platform• SQL & IPython Notebook

Legal framework & best practices• Complete contract set• Industry wide best practices• Intellectual Property sharing contract templates

Proven delivery capability• Active Project Management• Access to world class data scientists

Convene Data Providers

Data Catalyser Approach

1

11

Convene Data Providers

Provide project framework

Data Catalyser Approach

2

1

2

Convene Data Providers

Provide project framework

Data Catalyser Approach

2

1

Security is made available through a set of specific controls

331

Convene Data Providers

Provide project framework

Data Catalyser Approach

2

1

Security is made available through a set of specific controls

A set of legal contracts defines the rules for all participants of the platform

3

4

1

4

Convene Data Providers

Provide project framework

Data Catalyser Approach

2

1

Security is made available through a set of specific controls

A set of legal contracts defines the rules for all participants of the platform

3

4

Access to best of breed Insight Producers through a selection process

1 55

Convene Data Providers

Provide project framework

Data Catalyser Approach

2

1

Security is made available through a set of specific controls

A set of legal contracts defines the rules for all participants of the platform

3

4

Access to best of breed Insight Producers through a selection process

Overall, a data science solution built on enterprise grade tech

6

1 5

11

Personal Data, Privacy and Trust

The commercial benefits of a personal data sharing eco-system

• Personal data flows are the nervous system of any consumer facing business, they trigger the muscles to move when acquisition, cross-sell or churn events are identified.

• As data becomes more abundant, this will be ever more critical to how “core businesses” compete in the future

• Being timely and relevant reduces waste and cost, “50% of my marketing budget is wasted….” etc

• Above all, it enables a better customer experience because organisations can be more responsive to their customers needs

The opportunity is horizontal…

Vertical = Limited use cases eg fraud

Horizontal = Many use cases

For example:

• Mobile phone data to alert social care if patient is unexpectedly idle

• Shopping data maybe used to inform healthcare advice

• Bank data to inform targeting of retail offers e.g “bought broadband 12 months ago…so”

14Breaking down the barriers

Building Trust:

Removing Friction: Need to solve three sources of friction:

Technical: How to define and physically transfer the dataLegal: How to establish the users identity and assert

permission within each silo’d systemCommercial: How to agree the price of access/transfer

Need to empower the customer:

Ethics: Recognise & respect the consumer’s wishesControl: Give tools/dashboards to enable real controlCompliance: Verify orgs are sticking to the rulesCommunication: Kitemark to show whose in the ethical sharing club

Data Sharing & Trust Frameworks

The Exchange

Customers digital broker

The relying party

The Attribute provider

The Scheme(rules)

Auditors

Its in the interests of all local parties

• Create an ethical club, which is trusted to do more:• Trust underpinned by putting the customer in control

• Common minimum customer promise

• Technical & legal inter-operability

• Common infrastructure to facilitate exchange & compliance

• More data in the club than available to any single party outside

• Inverts the internet players information based competitive advantage

• Finite window of opportunity in the face of:• Emergence of fragmented local systems

• and risk of over regulation

17

Pilot Use Cases

Use Cases

1. Portable KYC – Digital Passport

2. Local Authority and Health

3. Retail and Advertising

4. Value Distribution and collection

Thank you