Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey...
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Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012
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Transcript of Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey...
Social Listening vs. Digital PrivacyFindings from NetBase-J.D. Power and Associates
Consumer Survey in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.2
Survey Methodology
• J.D. Power and Associates Power Panel Online survey of 1,062 U.S. consumers
• Respondents were ages 18-55+• Conducted December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.3
To Read the Full Study—Download the eBook
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.4
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.5
32% of Consumers Have No Idea That Companies are Listening
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.6
Consumers Expect Companies to Take the Social Voice Seriously
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.7
... As Long as It’s Not Perceived as Eavesdropping
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.8
Baby Boomers More Likely to Have Privacy Concerns
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.9
Consumers Now Expect Companies to Be Telepathic
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.10
Consumer Expectations are Full of Double Standards
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.11
Most Time Spent on Social Networking Sites, But Other Social Activity Also Affected
General Usage of Web Tools by Age Group
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.12
So … What’s a Company To Do?
