Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsear Authority Matters in Search Bas van den Beld

Transcript of Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Authority Matters in Search

Bas van den Beld

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

One sheet about me• Search & social

strategist, blogger, trainer, speaker

• Founder Stateofsearch.com

• Historian• Webmasterradio

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Image credit: Andy Betts

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We Trust The Opinion of Authorities

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Trust The Opinion of Authorities

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Trust The Opinion of Authorities

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Trust The People Around Us

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Like To Spread the Word

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Want What Others Have

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

We Are Open To Peer Pressure

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We can’t resist our kids

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

36% of young people check social media after sex

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Is it…?

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Among the most basic of human needs is the need to connect with others.

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

“The assumption that everything will move over to using the Plus infrastructure over time.”

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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“Google+ is an identification management tool”

Eric Schmidt

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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“We Know Where You Are, We Know What You Like”

Eric Schmidt

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Social Signals

Indentity & Profile

Friends & Contacts

What you DO

To which entities you are connected

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Now What?

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Your Target Audience

Talker PotentialClient Client

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

What should you do?

• Don’t just look at you, look at what people want• Work on your social circle• Let your social circle do the job for you• Be personal• Find the influentials people trust• Get involved• Work both on the user perspective and the brand

perspective• Use the Network principle!

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Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Thank youwww.stateofsearch.comwww.basvandenbeld.com

twitter.com/basvandenbeldtwitter.com/stateofsearchlinkedin.com/[email protected]

Have Bas speak or train at your event or company ? Get in touch!


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