Converting Social Media To Foot Traffic - Lauren Fernandez (Social Fresh WEST 2013)
Social Fresh
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@RUBBERMAIDAKA: Rubbermaid Jim
Helping people get organizedfor living
The Rubbermaid Brand
Told us what to
TALK about…
…what to
LISTEN for.
And guided our
OBJECTIVE
Knowing our CUSTOMERS
Understanding (it just didn’t layout well on the slide )
Defined our
AUDIENCE…
…and identified
ADVOCATES
SUCCESS
WOULD NOThave been possible without this information
Why
from
Storage Bins
to
OrganizationSolutions
What
EASY FIND LIDSBlogger Outreach& Sampling
Share this Page
Share your Story
Share on Facebook
Real Stories
Online Coupons
But before I posted this I asked a BIG TIME mommy blogger what she thought.
And she LOVED it!
Thanks @ConsumerQueen
And we sent a letter along with the sample describing how everything worked. Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.
800% Increase
Average Comment Counts0
50
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Rubbermaid Giveaway 268
Website Giveaways 109
Blog Posts 6
REVIEWS &RATINGS onrubbermaid.com
• Consumer insight• Product dev• Increase trust• Grow sales
ADVOCACYProfessional Organizers
We went looking for them & found them on Blogs & Twitter
Learnings
Understand Your brand
Know Your Message
Pick An Audience
Have a conversation