Chiquita & Fresh Express Corporate Social Responsibility 2009.
Social Fresh case study
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Transcript of Social Fresh case study
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Social Fresh
CASE STUDY
Monitoring period: 6 September – 14 September
2011
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What is Social Fresh?
The Social Fresh Conference held in Charlotte, a two day conference focussed on marketers.
A number of experts on a variety of topics in the Industry are invited to
speak at the conference, share their knowledge and provide useful insights.
The conference also provides great networking opportunities as well as
tips on implementing what is presented.
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In the monitoring period, The Social Fresh conference was mentioned 947
times Online:
16 of these mentions were on credible
Websites
930 were on Social Media Platforms
1 on Blogs
In general, the Social Fresh conference reached a lot of people…
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Majority of these mentions were posted by women, between the ages of 18 and 34
Demographics
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Although majority of the mentions were Neutral, 7% were positive and nothing negative was said.
Sentiment
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On Average, 1 570 people saw each article, social media and blog post during the reporting period –
Meaning that the average brand value for the period was $314.
So what does this mean?
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Only 37 mentions did not Originate from the USA. Majority of the mentions were also received from individuals from
Charlotte.
Coverage
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Majority of the mentions were also received on the second day of the Conference. 535 were received on the 7th of September, which decreased
to 218 on the 8th of September.
Coverage
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Majority of the mentions was information that was shared by those attending the event, or conversations between those at the event.
This lead to a large amount of Tweets using #socialfresh and @socialfresh.
What was it all about?
787
158
787
158
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The Speakers 149 Mentions mentioned the Speakers at the Conference.
What was it all about?
Sentiment • 34 Positive
• 115 Neutral
Platforms
• 139 Social • 9 Website
• 1 Blog
Brand Reach
• Average Brand Reach: $1 592
• Cumulative Brand Reach: $237 208
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Interviews and Presentations 166 Mentions were about Content created for or after the conference.
What was it all about?
Sentiment • 17 Positive
• 149 Neutral
Platforms • 12 Website
• 154 Social
Brand Reach
• Average Brand Reach: $1 437
• Cumulative Brand Reach: $238 542
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Positive Coverage
70 Positive mentions were received overall
All of these were related to the 2011 conference.
34 of them also complimented the speakers
And 17 of them complimented their presentations or interviews with
them, as well as the live video feed.
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Some of the Mentions
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Useful Links • saidWot: www.saidwot.com • Twitter: www.twitter.com/saidwotorm /@saidwotorm saidWot Demo • Free saidWot ORM Tool demo account: www.saidwot.com/contact-us Other Case Studies • Case Studies: http://www.saidwot.com/about-saidwot/case-studies
Appendix
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Thank you.