Social Fashion
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Transcript of Social Fashion
Social Fashion How to Market Apparel Trendsin the New Social Media Age
Marc Held Director of Sales
Bodek and Rhodes
Dana ZezzoChief Marketing Officer
Jetline
PRESENTERS:
Apparel GuruSocial Media Activist
Marc Held Dana Zezzo
Apparel Guru
WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
• 17 Years Industry Experience• PPAI Rising Star• ASI Sales Rep of the Year• AIA Sales Rep Of the Year• Premier Group Service Award
Marc Held Director of Sales
Bodek and RhodesCell - 215-783-4790
Favorite Color – RED
WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
Dana R Zezzo Chief Marketing Officer
JetlineCell – 440-344-5933
Social Media Activist
• 20+ Years of Industry Experience• PromoKitchen Chef• 2010 ASI Hot List• 2010 Stitches Top 20 “Creative Thinkers” • 2011 PPB Magazine’s “Best Bosses” List• 2011 PromoLabs Industry Voices Award• 2012 TRASA Pioneer Award• 2012 TRASA Triangle Technology Award• 2012 PPAI Volunteer of the Year• 2012 PPAI Golden Image Award - Electronic
Supplier Catalog
Favorite Color - CAMO
What You Will Learn Today.• 2013 Apparel Trends
• Social media content you can use to market them quickly, easily, inexpensively
• Wake up – this will be interactive!
TURN ON YOUR
DEVICES!
COLOR• Bright “The happy colors”
– After Recession everyone wants to feel good• Neon’s
– Everything makes a come back• Pastels
– Soft hues for men and woman• The color Navy and Red
– conveys power, importance, and confidence• Heathers are Hot!• Collegiate Colors
– Texas Orange, Vegas Gold, Carolina Blue
Brights
NEONS
Classic Black
Heathers & AntiquesWhite threads with heathers, black with
antiques
Collegiate Colors
Lets Post it!
#getsocial #expoeast
Texture/Fabric• Slub Fabric
– Occasion lumps create a random texture weave, slight irregularity in yarn twist thread.
– Every piece of slub is unique• Tri Blend- Cotton, poly, and rayon blends• CVC- Chief Value Cotton
– More cotton than poly, softer• Snag Resistant material• Denim is still strong
– today light blue vs. Dark• -100% Poly (Performance, easy care, color fast, shrink resistant)• Temp Control Fabric
• Thermals
FASHION FABRICS
Slub: a random textured weave
TRI-BLENDSThe ultimate in
softness
Vintage Sheer JerseyPerfect for the ladies
CVCSilkier with a
touch of heather
SNAG RESISTANT
Performance Fabric
STAIN RESISTANCE
Easy Care &Wrinkle Resistant
Anti-Microbial
WICKING
ThermalWarm and cozy
Lets Post it!
#getsocial #expoeast
STYLE• V Neck for Men• -Scoop Neck and V Neck for Ladies• -Tank Tops (first used in 1920’s, to resemble swim suit)• -Burn Out (still strong)• -Stripes are back, texture look.• -Flowy Look• -Hoodies (more than crews)• -Dolman sleeve (tight around the arm, open up to waste)• -Color Block
Fine JerseyOur best seller
Cotton JerseyOur best seller
OmbreGradated dips of color
on burnout
The BurnoutEach piece an original
Hoodies
Hoodies / Color Block
Lets Post it!
#getsocial #expoeast
ThankYou Marc Held
Director of Sales Bodek and Rhodes
Dana ZezzoChief Marketing Officer
440-344-5933
