Kennissessie social media fashion FRTRSS
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Transcript of Kennissessie social media fashion FRTRSS
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Jan Bruin
Business Development
Yigal Roos
Manager Social Branding
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Social Media
Strategie en
Consultancy
Interactieve
Campagnes en
Creatie
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Consumenten delen ervaringen, meningen
en producten binnen Social Media en
internet.
Uw merk/product kan deze beleving
versterken door deel te nemen.
Fortress biedt u het advies en de tools die
dit mogelijk maken.
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Social media is de benaming voor online platformen waar de gebruikers de inhoud verzorgen. Onder de noemer social media worden onder andere weblogs, fora, sociale netwerken als Hyves, Facebook en LinkedIn en diensten als Twitter geschaard.
Via deze media delen mensen verhalen, kennis en ervaringen. Dit doen zij door zelf berichten te publiceren of door gebruik te maken van ingebouwde reactiemogelijkheden.
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79% Internet populatieNederland aanwezigop sociale netwerken
63% hiervan heeft eenHyves account
27% Op Facebook
Naar schatting800,000 op Twitter
1,7 miljoen op Linkedin
*Bron: InSite Consulting 20106
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Gemiddeld loggen
gebruikers 2 keer
per dag in.
79% worden lid van
groepen
35% worden fan
van merken*Bron: InSite Consulting 2010
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Facebook Page - Dutchisms
FBML Tab – FRTRSS
Applications - Various
Advertizing – Ads
Facebook Connect – TV.com
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Groepshyve: Playstation3
Branded: Guitar Hero
Hyvertizing: Surrogates
Branded Pimps: Guitar Hero
Gadgets: Various
Verspreiding
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Verspreiding content
Laagdrempelige interactie
Winacties
Outlet functie
Feedback
Scoops
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Cases
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Ralph Lauren:
Weinig interactie,
zenden in plaats
van interactie
aangaan.
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G-Star: Tab met verzamelingcontent NYFW. Meer interactiedoor feedback tevragen van fans.
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H&M: Meer
interactie,
wedstrijdjes,
delen wordt
gestimuleerd dmv
applicaties
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Victoria’s Secret: Page met Tab, eigenVSpink community waar met Facebook Connect aangemeldkan worden. Incentives om lid teworden. Style guides etc.
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Burberry: Gebruik
van Facebook
Connect voor
“Art of the Trench”
Campagne
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Cases
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Goede sterke
branded Hyve met
veel content.
Collecties worden
hier gepresenteerd.
Leden maken kans
op prijzen.
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Prison Break
Season 4
Actiepagina.
Aanwakkeren van
de Gadget.
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Cases
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Jimmy Alter’s#Dinsdagwindagop Twitter levertwekelijks meer dan100 RT’s en nieuwe Followers op.
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Cases
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Levi’s: Guy
Backflips into
jeans
Ray Ban:
Sunglass Catch
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Flickr: Photo Contests bijvoorbeeld Björn
Borg en American Apparel
Externe acties met verbindingen naar
verschillende netwerken: Final Fantasy
XIII, Madame Tresesti
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A-Merken tegen korting, members only
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Consultancy
Community Management
Workshops – Training
Reputation Management
Buzz Marketing
Influencers
Seeding
Posting
Interactive Campaigns
Widgets & Apps
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Damrak 70 Suite 5.71
1012LM Amsterdam
The Netherlands
+31206611506
@FRTRSS
Facebook.com/FRTRSS
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