Social Enterprise Business Plan Idea

8/11/2019 Social Enterprise Business Plan Idea

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Table of ontents

1. SUMMARY ........................................................................................................................................... 1

2. ORGANIZATIONAL OVERVIEW ............................................................................................................... 2

2.1. Problems and Solution ...........................................................................................................2

2.2. Vision ....................................................................................................................................2

2.3. Mission ..................................................................................................................................2

2.4. Core of value .........................................................................................................................2

3. PRODUCT ................................................................................................................................................ 2

4. MARKET ANALYSIS ................................................................................................................................. 3

4.1. Target market........................................................................................................................3

4.2. Total market valuation...........................................................................................................3

4.3. Target company revenue........................................................................................................4

4.3. Market trends ........................................................................................................................4

4.4. Competi ti ve Advantage ..........................................................................................................4

5. MARKETING STRATEGIES ....................................................................................................................... 5

6. STAFFING AND OPERATIONS ................................................................................................................. 6

6.1. Operational plan....................................................................................................................6

6.2. Management and personel ....................................................................................................7

6.2.1. Manager summary................................................................................................................... 7

6.2.2. Human Resources ..................................................................................................................... 7

7. SALES PLAN ............................................................................................................................................. 8

8. SOURCE OF FINANCIAL .................................................................................................................... 9

8.1. Capital of founding people.....................................................................................................9

8.2. Supporting fi nancial f or social organizations .........................................................................9

8.2.1. Vietnam Womens Union .......................................................................................................... 9

8.2.2. United Nations Development Fund for Women...................................................................... 10

8.2.3. Raising funds from community ............................................................................................... 10

9. CONCLUSION ..................................................................................................................................... 11


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1. SUMMARY

Everyone wants to be a good person, to become an useful citizen of the country, but it is

not easy, especially for those who committed an offense in the first time, the way for them

to reintegrate into community seems too fragile. The challenge has become even more

difficult for female prisoners. Because of the lack of any personal possession after they are

released and the mistake past, their opportunity to remake their lives are so faint.

In vocational guidance for prisoners that have nearly finished serving penalties that is

held by the Centre for Vocational and job placement counseling Thanh Nien Binh Dinh

center in collaboration with Kim Son, when asked "What does he/ she need the most after

geting out of the prison?", most of them replied: "A suitable job.

So, how to find a suitable job? However, the fact is that the criminals after serving their

penalties find it too difficult to find work, even unskilled work because all manufacturing

establishments, and business owners are afraid of their past, eventhough the prisoners have

also learned and practiced in prison many expertises: carpentry, forging, textiles,

mechanical and so on.

Prisons are responsible for the detention and rehabilitation of prisoners during their

sentence observance. However, wether they can successfully fit into the community after

reintegration depends on many other factors. In particular, employment factors and

favorable working environment are very important, these help them find work, avoid bad

friends and redeem past mistakes.

In fact, many criminals had been in jail, out of jail and back again guilty because there is

no stable job and they suffer from others distancing . Therefore, apart from the efforts of

people who had made a violation of law, the attention and support from organizations,

society, and local governments, will be the catalyst to contribute to accelerating their

rehabilitation process.

"The hand has five fingers and long-fingered hands also have short fingers. No one is

perfect, knowing how to make use of their strengths will be very good. Because the thing

most needed now is social security, we need to create jobs for the people who want to

rehabilitate in order to help them quickly reintegrate community. Everybody should not

keep away from them, discriminate them. In contrast, we should give them a chance to

change their life, especially the female prisoners.

Thus, my group decides to open a workshop which sells hand embroidered products by

female prisoners because of two reasons. First of all, hand embroidery can be enjoyed by allages and attract many customers, especially customers with high income. Equally

important, many female prisoners are trained about textile and embroidery in prison,

therefore, we believe that to open a workshop to sell hand embroidery is the best decision

in order to help them not only back the society but also apply what they have learned in a

prison to make a living.


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2. ORGANIZATIONAL OVERVIEW

2.1. Problems and Soluti on

The way for people who committed an offense to reintegrate community seems too

faint, especially with female prisoners. In fact, the criminals after serving their penalties istoo difficult to find work, even unskilled work because all manufacturing establishments,

business owners are afraid of their past and their personality, although the prisoners also

learned and practiced in prison. To specify, the female prisoners were trained about

embroidery when they are in prison.

Thus, my group decides to open a workshop which sells hand embroidered things by

themselves. We believe that this product is very suitable for them because they learned the

necessary skills for making hand embroidered things in jail.

2.2. Vision

All of the female prisoners after serving penalties have the stable income and quickly back

to society.

2.3. Mission

- Making a steady job for female prisoners

- Constructing the friendly working environment in order to help them overcome the

complexity of past mistake and give them opportunities to reintegrate community.

2.4. Core of value

- Promoting social inclusion

3. PRODUCT

Product Description

Materials which make hand-embroidery are simple such as: fabric, cloth and wood

frame used to stretch canvas. However, the tools and materials may be changed depending

on the embroidery items as suitable as possible.

Hand embroidery is a technique that can be used to decorate many items, lending a

personal touch to one's home. Whether its the initials stitched on the edge of a pillowcase

or a delicate floral theme on special towels for the bath, embroidery remains a very unique

way of personalizing items and has a rich tradition of use throughout the world.

Hand embroidery can be enjoyed by all ages. Many people like using hand embroidery

to share their artistic talents with houseguests, and completed work, from a favorite saying

or quote in a frame to a complicated piece of hand embroidery, often makes for a good


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conversation piece. With the proper tools and techniques, hand embroidery can be a fun

way to create beautiful works of art.

Therefore, hand-embroidery is not only the special gift, but also becomes the item

which impress the style of users.

4. MARKET ANALYSIS

According to our market research conducted last few months, we justify the projects

made in this business plan. There is a viable market and we know we can beat other social

enterprise in the market for sales.

4.1. Target market

Hanoi is the potential market being planned to sell the products or services. In this

market, we divide into some segments with the criteria below:

Gender: Female customers are mostly paid attention because they spend more

consideration on hand-embroidered products than male customers.

Purchase occasions: Hanoi is one of the historic destinations. Hence, there are

many foreign tourists visit and enjoy special products and services here. It is

essential to introduce and commercialize our embroidered products.

Income: Many rich people are gathering in Hanoi and they are willing to pay

much money for expensive and luxurious products like handy embroideries.

Characteristics of potential customers:

Female customers: This group prefers beautiful, precise and skillful products to

decorate and preen. Moreover, the products must be useful and convenient.

Foreign tourists: They prefer unique souvenirs to give their relatives. They are

able to pay money for whatever products they want.

Rich people: They prefer simple but polite products. They do not hesitate to buy

our expensive types of product.

4.2. Total market valuation

Value of the market brings the enormous potentiality for our products. In the

domestic market, the handy embroideries are under clients consideration, which is based

on our recently market research. Many social classes gather in Hanoi and they are different

objects we take account.


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In addition, our future aim is that the handy embroideries are sold widely in

international market. This goal can achieve through the products which are brought and

introduced by foreign tourists.

4.3. Target company revenue

Initially, because of start-up, sales figures must meet the female prisoners demand

of basic salary. Those figures are attached with financial projections which are shown in the

final part of this business plan.

Afterwards, sales must rise 5% compared with the previous months. Therefore, our

company will be capable of recurring revenue, enlarging our business scale, recruiting new

staff (female prisoners).

4.3. Market tr ends

As recent trends can be seen, customers prefer handmade products to mass-market

products. Products made by machine are massively produced and they are mostly identical.

Otherwise, handmade products are preferable due to their unique and creative factors.

Those products contribute their usefulness to the clients. Especially, hand-embroidered

products bring new trends to the market. Handy embroideries are various because they can

be embroidered on the variety of products such as clothing, pillows, bags, picture, etc.

4.4. Competi tive Advantage

Potential customers choose to buy hand-embroidered products because of their

unique features, and price. Comparative advantages can be considered in a following

example. Unlike machine-embroidered portraits, our portraits have no size limitations. That

is why customers may choose to have a family portrait as big as the whole wall. In reality,

the bigger the hand-embroidered portrait is, the more natural the faces on it look. Our

portraits have no seam defects, which is often the case with machine-stitched portraits.

"Seam defects" are the defects caused by size limitations of embroidery machines. In hand

embroidery, the size of working area coincides with the portrait's size. Thus, there just

cannot be any flaws in quality.

Embroidery machines have a fixed number of heads which limit the threads palette to

the same number of colors. Commercial embroidery machines have at most 18 heads.

While industrial embroidery machines can boast of 56 heads. Compare this to at least 468

colors and shades of floss, and this advantage of hand embroidery will speak for itself. For


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the sake of fairness, the only disadvantage of hand embroidery should be mentioned. It is

much more time consuming than the machine embroidery. But this minor disadvantage is

well outweighed by its main advantage, inspiration, love, and deep respect for ancient

traditions put into stitching by caring human hands.

5. MARKETING STRATEGIES

Strategies Activities

Product Cross stitch

- Various models

- The materials: Fabric and Thread.

Bag:

- Unique.

- Lots of traditional value.

-

Made of natural materials such as silk, snail, oyster shell. Pillow

- Attractive

- Made of the materials such as silk, green pea.

Price

Cross stitch: 300.000 - 500.000 VND/product.

Pillow : 120.000 - 190.000 VND/product.

Bag : 250.000 - 350.000 VND/product.

Place Cross stitch:

-

Distributing to temples and museums in Hanoi for foreigners Bag:

- Retailing to bag shops in Hoan Kiem and West Lake.

Pillow:- Distributing to the souvenir shops in Hai Ba Trung district.

Promotion Content Marketing:

- Advertising on Facebook, Twitter, radio, newspaper.

- Production of prototypes on Print flyers.

Oral Marketing:

-

Create connecting forum. Affiliate Marketing:

- In conjunction with the events of "sustainable development",

"environmental protection", human right

- Join the "social business incubator" of CSIP.

- Send product samples to the exhibition, museum.


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Social impact:

When our group has intention of opening a workshop which sells hand embroidered

things by the prisoners, we believe that we can bring the best things to women prisoners,

society and environment.

Firstly, with the women prisoners, by exploring the reality of finding employment after

release from prison from the perspective of 650 female prisoners in Gia Lam, Ha Noi, werealize that most prisoners have difficulty finding a job after release because of their low

levels of educational attainment and work experience, health problems, and other personal

characteristics. Most of them rely on family and friends for income after release, more so

than legal employment. Meanwhile, stable employment is very important for them to take

care of their family. Therefore, our group sets this plan in hope of bringing a stable job to

the prisoners as well as helping them reintegrate society easily.

Secondly, the second advantage of our plan is to make the society become better. Once the

women prisoners have their stable jobs, the competence of going back to jail is difficult to

occur. The reason is that they percept which they should do. They also need the stable

marriage, stable job, hope and belief in their bright future. From the positive thinking, it

helps to reduce the social evils. In addition, we believe our workshop plays an important

role in promoting the national economy. Every month we provide the employee with the

salary. Therefore, the unemployment decreases significantly, and the individual income also

contributes to increase GDP.

Finally, environment is an important factor which we pay much attention to when

setting plan for opening a workshop. Our products are hand embroidered things which are

made of natural materials such as silk, green pea, snail and oyster shell. These materials arevery friendly with environment, and they dont harm to peoples heath at all. Moreover, our

workshop doesnt need to use much machine, so there are no exhaust fumes which make the

environment polluted.

6. STAFFING AND OPERATIONS

6.1. Operational plan

Our business is a social enterprise that can have an independent system. However, we

will try to get sponsored from government, individuals and some big companies. Therefore,

we can help more female prisoners and improve our products quality.

To facility our business, we will hire a building with the minimum square of 60 m2.

Besides, we will buy some machine that we need to make products and buy equipment.

Partners:

-Suppliers who supply materials for us


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-Shopkeepers who buy an average or a big amount of our products.

Legal environment:

-Have the license which allows our business to operate officially.

-Fully comply with the provisions of the law on business activity.

6.2. Management and personel

6.2.1. Manager summary

Because we are still students so we do not have a lot of experience in operating a business.

Therefore, we will invite a person who has ability to manage a business, has experience in

running a business and has responsibility to what he is doing. Moreover, he has to have a lot

of relationship to improve our businesss development.

6.2.2. Human Resources

Because our business has just been established, therefore, we do not have much money. We

try to do everything to save money.

Number Position No of people Salary per month Working time

1 Managing director 1 8.000.000 VND Full time

2 Workers 100 3.000.000 VND Full time

3 Accounting and

finance staff

1 5.000.000 VND Full time

4 Marketing staff 30 It depends on the

amount of work

they do

Part time

-Director should have MBA degree (major: business). He is in charge of planning

strategies, recruiting and managing. He should have at least 2 two years experienced.

-Workers are female prisoners who were trained about embroidering in prison and really

want to find a suitable job.

- Accounting and finance staff must be at least 1 year experienced and honest.

- Marketing staff are mostly students who want to find a part time job which help them

accumulate experience. More importantly, they should be agile and enthusiastic.


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7. SALES PLAN

We plan to open a store display products on Hang Bo street - Ha Noi. This place which

in the old town so very easy to attract the attention of tourists to Ha Noi. We have also to

build a sales strategy as follows:

Step 1: Exploration and ref inement

- The first step in the sales process is the discovery of prospects:

- Develop a list of your potential customer. Then the sellers can call, send a message via

email to prospects before deciding where to take advice.

Step 2: Preliminary Approach

Sellers need to learn enough information about prospects, set goals when deciding to take

the company to advise customers about the products their products

Step 3: Reach

Sellers need to know how to greet customer buy to get a preliminary step for future

relationships (including manifestations, the preamble and the way in story comments).

Step 4: I ntroduction and Demonstration

This is the stage salesman introduced its products to buyers AIDA formula (create attention,

interest, desire, action leads to buy). Sellers will be careful to emphasize the benefit of our

customers and raise the product's features to satisfy their benefits. Besides, the seller shouldalso specifically emphasized social factors in each product. Our products are made from the

women in difficult circumstances and through the sale of these products can bring small

income to help them out of poverty and can integrate back to society. We also need to hit

the psychological factors and to stimulate purchasing decisions of customers.

Step 5: Overcoming the objection

Customers almost always make the objection in the process of introducing the proposal or

make a purchase, their opposition may be psychological or logic. To deal with this

opposition, the salers should always keep a cheerful demeanor, clearly suggest buyers do

not endorse the opinions, denying reasonable value of such opinions,etc

Step 6: Continue to moni tor and main tain

This last step is necessary when the salesperson to make sure customers will be satisfied

and continue a business relationship, immediately after the deal ends salers need to

complete all the necessary details about the delivery, purchase conditions, they need to keep

their customers plan to make sure not to forget or lose customers.


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8. SOURCE OF FINANCIAL

8.1. Capital of founding people

The founded groups members contribute capital to start up the social enterprise. We may

take part in some part time jobs or small donation activities to earning money. There are

some ideas for small donation campaigns such as:

Planning Description Time Unit sales Total sales

Collectingwaste paper

We collect worthless paper

(documents, books,newspapers, magazines ...soon) from the dormitory of

university. After that, we buythose for collector and take

money for plan

Monday andThursday

evenings every

week

100,000VND per day

00,000VNDer month

Selling ice-tea and

snacks

Our group sells ice-tea andsnacks for charity purposing.

We sell its near dormitory of

National EconomicsUniversity because there aremany students in here.

On everyevening

50,000VNDper day

1,500,000VND per

month

Organizing

charity movie

We borrow school hall andprojectors, so then print the

tickets and posters. With theticket price is 20,000 VND,

the revenue is used for socialenterprise.

Twice a week 300,000 VND(we earn

600,000 VNDper day, after

deduction ofmoney

capital)

2,400,000

VND a month

No sooner does our group apply three plans in the same time than we have

approximately 4,700,000 VND a month to using for social enterprise.

8.2. Supporting financial for social organizations

8.2.1. Vietnam Womens Union

* Introduction:

Vietnam Womens Union (VWU) has transformed and developmental organization, whichis mandated to protect womens legitimate rights and strive for gender equality. At present,

the VWU has a membership

of above 13 million members belonging to 10,472 local women's union in communes and

towns throughout the country.

* Contact:

Website: http://hoilhpn.org.vn; http://vwu.vn.


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Address: 39 Hang Chuoi, Hai Ba Trung, Ha Noi.

Telephone: (04) 39718157/ 39720058

Fax: (84-4) 9713143.

Email: [email protected]; [email protected]

8.2.2. United Nations Development Fund for Women

* Introduction:

The United Nations Development Fund for Women, commonly known as UNIFEM,

provides financial and technical assistance to innovative programs and strategies that

promote womens human rights, political participation and economic security.

* Contact:

Website : http://dicu.gov.vn

Address: 25 Phan Boi Chau, Hoan Kiem, Ha Noi.

Telephone: 04.39421495

Fax: 04-38223579 > E-mail: [email protected]

8.2.3. Raising funds from community

We use public media (television, internet so on) as a method to raising funds. For

example, we create some events to donating in Facebook or newspapers.

In addition, there are many companies which concern about CSR (Corporate social

responsibility). Our group may seek funding from those companies


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9. CONCLUSION

Nowadays, there are a lot of projects conducted to help poor people, street children and the

disabled but only a few projects are carried out to help prisoners to reintegrate into the

community. No one wants to be jailed. Many people are jailed only because of some

misintention or ill-informed inconsideration. Of course, they deeply regret about what they

have done. The most expensive price costing him is not being put in prison but the loss of

his honor and respect of others. One of the most intimidating things after they are geting outof the prison is that they are condemned by others, and not welcome by the community.

Moreover, for a person who has ever been in prison, it is very difficult for them to find a

good job. Many prisoners after prison time have to do difficult manual-labor jobs with low

salary. Because of these reasons, a lot of prisoners lose belief in life, feel disappointed and

unconfident. Overcoming these difficulties is very hard and it is even much harder for

women.

From our perpective, being put in prison is enough for prisoners to regret about the mistakes

they made and have a change of heart. Our society should give them a chance to redeem

themselves. We must not destroy their life one more time by scornful eyes. In contrast, weshould care about them more to help them live a better life. Therefore, our project aims to

help female prisoners to find a stable job and find happiness in life. We hope to get support

from people.


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Social Enterprise Business Plan Idea

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