Social Enterprise Means Business Social Enterprise Means Business Workshop.

Social Enterprise Means Business

Social Enterprise Means Business Workshop

John McGowanEnterprise North West


Frankie McCourt & Sharon PolsonInvest NI


Social Entrepreneurship Programme

Social Enterprise Means Business

4 March 2013

Sharon Polson

Invest NI’s Social Entrepreneurship ProgrammeJanuary 2013 – July 2015

Targets:• New Starts• Jobs• Wealth Creation• Focus on areas of economic disadvantage

SEP Delivery

• NI Wide• Sub regional contracts• Recognition of Partner Delivery

Invest NI related activity

• Jobs Fund – Franchising Programme & Employment Grants

• Small Business Loan Fund

Partner & Stakeholder links

• DETI led SEPG• SEP stakeholders group• Social Enterprise NI

Support to growth in the sector

Challenges:• Access to Finance• Access to Skills• Access to Markets

Towards a new customer model….

From 2,000 businesses to c.100,000 businesses

“Wider business base” approach

From “client” to “customer”

“Contractual” no longer the only relationship

Standardised 1 : many solutions

Bespoke 1:1 solutions

Importance of PARTNERS in delivery model

BESPOKE, NEGOTIATED SOLUTIONS

Direct delivery to segmentsDriving economic outcomes

Entrepreneurs & Innovators

A Customer Segmentation Model

Scaling

International Companies &

Markets

Delivering services through

sub-regional partners

Standardised solutions to

support growth

Web-enabled portfolio

management

Overall business base c. 126,000 businesses

Negotiated solutions to c.2,000 businesses

BESPOKE, NEGOTIATED SOLUTIONS

Direct delivery to segments Driving economic outcomes

Entrepreneurs & Innovators

A Customer Segmentation Model

Scaling

International Companies &

Markets

Delivering services through

sub-regional partners

Standardised solutions to

support growth

Web-enabled portfolio

management

Overall business base c. 126,000 businesses

Negotiated solutions to c.2,000 businesses

Juliet CornfordSocial Enterprise NI


Social Economy Work Programme

Derry~Londonderry UK City of Culture 2013Enterprise week

The Consortia was formed following a public meeting in March 2012 and is made up of Social Enterprises, Social Entrepreneurs and those closely engaged in the sector including:

Northern Ireland

Bryson Charitable TrustBusiness in the CommunityCO3Cunamh ICTEmployers For Childcare Charitable GroupIrvinestown Trustee Enterprise CompanyRural Development CouncilNorthwest Community NetworkWork West

UK and Scotland

SE AcademySE MarkSENSCOT

Government definition

• A social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners.”

• A social enterprise is a community

The Social Enterprise umbrella covers

• Consumer co-operatives (circa 1840s)• Housing associations (1900s)• Trading arms of charities (1940s)• Credit unions (1960s)• Workers’ co-operatives & employee-owned firms

(1960s)• Community businesses & community enterprises

(1970s)• Development trusts (1980s)• Social firms (1990s)• Intermediate labour market projects (1990s)• Social businesses (1990s)

Dates in brackets indicate when this type of enterprise first started In the UKDid you know?The 6th most popular coffee brand in the UK is owned by CaféDirectThe Co-operative is Britain’s biggest farmer with 85,000 acres of land

What it looks like in Practice

How many of these do you know?

What may not be not social enterprises?

• Innocent (Coca Cola), The Body Shop (L’Oréal), Ben & Jerry’s (Unilever) all sold wholly or in part to make millions for the founders.

• Companies whose brand may be defined by ethical trading and social concerns are not necessarily social enterprises in that they generate profit for individuals

Diversity of Social Enterprises

Value of Social Enterprise to the economy

•Social Enterprises are now growing faster than SMEs and contribute around £24 billion GVA (Gross Value Added) to the UK economy

•Are most likely to start-up and work in many of our most deprived communities

•Reinvest in the communities where theyare based

•Are accountable to their customers and communities, involving them in business decisions

SE and Government

• Priority area in programme for Government

• Cross departmental cooperation across 9 areas to promote cohesion and growth

• Jointly exploring issues such as Asset transfer and Social Enterprise incubation Hubs

DETI Strategic Objectives of

the Work ProgrammeObjectives

• Promote and raise awareness of Social Enterprise• Represent the collective interests of the sector• Provide impetus for collaboration• Promote good practice• Communicate existing support programmes• Develop new products to aid sustainable development

Headline events

•Meet the Buyer

•Local regional networks

•Series of seminars and master classes on the hottest topics

•Social Ambassadors programme

•Development of an all party working group

•Social Enterprise Qualification

• Speed Networking

• Showcase Events

•Skills bank

•Seminars and Master classes

• Annual Awards Ceremony and Conference

•Crowd funding

Regional networks

• Local and relevant to your area• Space to learn and share best practice• Develop local action plans• Host showcase days• Develop thematic groups e.g. Disability • Develop themes for Master Classes • Access to Social Ambassadors• Take part in Action Learning Sets• Signposting, bespoke support and advice• Develop your own network of support• Develop partnerships• Trading opportunities

Director & Southern Co-ordinator: Juliet Cornford [email protected]

Central Regional Coordinator: Amanda Johnston [email protected]

Northwest Regional Co-ordinator: Denise Crossan [email protected]

Western Regional Co-ordinator: Tiernach [email protected]

Contact us 028 9267 3223

Thank Youwww.socialenterpriseni.org

Bryson GroupLaurence Arbuckle

Bryson EnergySocial Enterprise Means Business Workshop

Founded in March 1906

Aim: To do permanent good to the deserving poor

Belfast Charitable Organisation Society 1906

Belfast Council of Social Welfare 1920

Belfast Voluntary Welfare Society 1974

Bryson House 1986

Bryson Charitable Group 2006

Mission Statement

Bryson Charitable Group is a Northern Ireland charity committed to

identifying and developing sustainable responses to

existing and emerging social needs.

Social Enterprise

• Tendering and contracting for service;

• Full cost recovery – longer term contracts;

• Residual profits reinvested for social good - no shareholder distribution

An enterprising business-based approach to achieving social aims.

Where we workWe operate out of 33 offices and have 657 staff and over 130 volunteers working across Northern Ireland and Donegal.

In the last year we delivered over 25,700 services per day to families and individuals right across Northern Ireland and Donegal.

Milford

Stranorlar

Group Structure

BrysonIntercultural

Wholly owned subsidiary

BrysonIntercultural


Bryson Recycling

Wholly owned Subsidiary

Bryson Recycling

Wholly owned Subsidiary

Bryson Energy


Bryson Energy


Bryson LaganSports


Bryson LaganSports


Bryson Charitable GroupRegistered Charity and Limited Company

Bryson Charitable GroupRegistered Charity and Limited Company

Bryson CareWest


Bryson CareWest


Bryson FutureSkills


Bryson FutureSkills


Bryson Care


Bryson Care


EFQM Excellence ModelOrganisational Focus

Investors in People (IiP)People Focus

CSE/ISO/IQRS/RQIA/NISCC

Customer Focus

Excellence Strategy3-pronged Approach

Focuses on ensuring that the quality of the organisation and its people deliver high quality services to its customers; validated externally

through inspections and accreditations.

Bryson is a Busy Place(figures for 2011/12)

• Reception dealt with over 58k calls

• Provided over 252k hours of care to over 4,200 people

• Recycled 48,930 tonnes of materials from 420k homes

• Provided energy advice to over 106k homes

• Everyday we provide over 25,700 service episodes

• 96.4p in every £1 spent on services

Case-study- Warm Homes

Laurence Arbuckle Senior Manager

March 4th 2013

Background• Bryson Energy formed in 2007 - merger of three

energy agencies in Derry, Belfast and Enniskillen• Main areas of work - fuel poverty scheme

management, energy efficiency freephone and outreach advice, home visits, oil brokering, energy/waste education, benefits, wind community fund management

• Better business opportunities by merger – but short-term challenges e.g. staffing, terms and conditions, additional travel

Benefits• Pool resources - fund a development manager• Able to bid for NI wide contracts• End negative competition/duplication• Provide cross north service – no gaps• Turnover in 2011/12 of over £9M and this is

expected to rise to £10M for 2012/13. • We currently directly employ 50 staff plus 40

others indirectly through sub-contractors

Warm Homes - Background

• Our primary contract is Warm Homes• Main government fuel poverty programme –

heating and insulation, benefits assessments• Two contractors – private sector company +

Bryson• 13 of the 26 Council areas since July 2009.

Social Enterprise

• Bryson Energy believes our Social Enterprise model delivers this public service contract differently from public and private sector norms.

• We add value to the service and advance social policy

Benefits to the wider community from a social economy approach

Examples

• Exceeding Contractual Requirements on Warm Homes

• Contractual target of 4,500 homes @ fee of £115 per job

• Total homes 2010/11 - 5,404• An additional 904 jobs without the £115 fee • That’s an additional £103,960 we contribute

through our social enterprise model

Benefit Report• Commissioned a report at our own cost to see

how many people take up the additional benefits we have identified and the monetary values and why others don’t.

• Cost - £3k taken from Bryson Energy reserves. • Private WHs contractor is not partnering us as no

funding to do this but we believe for a little effort and cost we can increase income and therefore quality of life.

• Our independent Report through UU shows that increased income for successful applicants averaged £2,448 in the first year (£47 per week)

Maximising & Entitlement Checks• We are required to do benefit maximisation

checks by programme• For those not on the required benefits, we

introduced entitlement checks to see if we could get more people onto the scheme or increase their income.

• We did twice as many benefit checks as the private sector contractor, these are low profitability.

Signposting

• Clients who are not eligible for Warm Homes are directed to our 0800 Freephone which provides independent and impartial advice and details of all grants – continually updated

Sub-contractors• The Bryson business model approach is to

subcontract the installation of measures currently using 6 companies supporting some 43 staff across our service region

• In 2010/11, we put £4m back into local communities through subcontracting.

• Cheaper and more profitable to do in-house.• We encourage our subcontractors to employ

apprentices. (Nine new apprentices were employed in 2009)

Training• We spent £13k in 20010/11 on training our

staff. Examples include NEA training on dealing with vulnerable customers & benefit training through law centre.

• Home Surveys & Energy Performance Certificates

• Energy Efficiency & Renewable Energy • Management training

Challenges for the social economy• The first difficulty for any Social Enterprise was to

meet the requirement of a £10m turnover, we were fortunate in this respect through the wider Bryson group

• Requirement for Excellence Strategy- 3-pronged Approach – expensive to acquire and maintain– Organisation (EFQM), – Staff (IIP) and – Customer (CSE/ISO/IQRS/RQIA/NISCC)

• Focuses on ensuring that the quality of the organisation and its people deliver high quality services to its customers - validated externally through inspections and accreditations.

Other social benefits• WH subsidises less profitable but socially essential

services in Bryson Energy such as independent Energy Advice, schools programme or projects not funded at all such as oil brokering

• Hardship Fund - We have developed a Hardship Fund

• Local employment - employing people directly in local regions and rural areas through offices in Enniskillen and Derry and indirectly through sub-contracting

Thank You

March 4th 2013

Break


Eleanor McGuckinAvert Training


Beyond ExpectationsBeyond Expectations

Eleanor McGuckinEleanor McGuckin

Business ManagerBusiness Manager

AVERT TRAINING LTD

Social Franchising WorkshopOrtus


Understanding Social Franchisingand the support available

Stephanie ReidBusiness Services Executive

Nearly every problem has been solved by someone, somewhere. The frustration is that we can’t seem to replicate (those solutions) anywhere else.Bill Clinton

What is Franchising?

A business method that involves the licensing of Trademarks and Ways of doing business

TERMS• Franchisor: owner• Franchisee: purchaser

Structure of the Franchise Network

Franchising Sectors• Advertising

• Automotive

• B2B

• Care

• Children’s

• Cleaning &

Maintenance

• Computing

• Delivery

• Fitness

• Food and Drink

• Health

• Fitness & Beauty

• Pet

• Photography

• Print & Design

• Property Care

• Sport

“The statistics on business start ups show that becoming a franchisee is a far safer route into self-employment than starting up a new business alone. The average annual commercial failure rate of franchise units has been less than 5% each year since 2001.

‘...around 90% of new franchise businesses are still operating after 5 years, compared with 30% of other types of business start-up.”

Keynote Report on Franchising, 2010, quoted in ‘Scaling up for Success by The Shaftesbury Partnership

£6.5 - £9k

£20k- £45k

http://www.whichfranchise.com

£30k

£15k – £50k£150,000+ (Set-up)£30,000 (Fee)£5,000 (Training Deposit)

£9,725

£19,500

£16,975

£15,000 – £50,000

What is Social Franchising?

• A business method that involves the licensing of Trademarks and Ways of doing business

• So?? • How does it differ from commercial

franchising??

Versus

http://www.socialfranchising.coop

Social Franchising Programme

Project Outline

Franchisee Programme• 32 hours one-to-one mentoring• Mentor based programme – that covers all aspects of buying

a franchise; legal, operations, marketing, etc

• UCIT Package

Project Outline

Franchisor Programme• 55 hours one-to-one mentoring• Mentor based programme covering all aspects of setting up a

franchise such as: legal, operations, marketing, etc.

• UCIT Package

Thank you for listening

Barry KellySocial Franchising Programme

Ortus, Filor Building, Twin Spires Centre,155 Northumberland Street, Belfast

BT13 2QW

[email protected] 028 9031 1002

Thank You


Social Enterprise Means Business Social Enterprise Means Business Workshop.

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