SOCIAL DASHBOARDS LOCAL Simple Social Analytics

2 BlitzMetricsTM Social Dashboards

BlitzMetrics.com 1960 Joslyn Pl. Boulder, CO. 80304 CONFIDENTIAL AND PROPRIETARY Local 5.6b

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Simple Social Analytics

BlitzMetrics.com Facebook.com/BlitzMetrics 1960 Joslyn Pl. Boulder, CO. 80304



Loved By

The Media Loves Us, Too...



“Blitz created a custom social dashboard for Nickelodeon. The dashboard analyzes and reports in real time our social reach across the hundreds of accounts and pages. It is a great enterprise-level solution for businesses with a large and diverse social presence.” —Julie Sun, MTV Networks

“The Blitz team exceeded our expectations wildly and assisted us in igniting our fan growth to the extent that it is now making a material impact on business.” —Eric Ludwig, Vice President, Rosetta Stone

“Dennis Yu is a Facebook Marketing genius.” —Brent D. Payne, Former SEO Director, Chicago Tribune

All Your Data In One Place

Advanced Analytics

Integrated Advertising (sponsored stories)

• Excelhellgotyoudown?Nowgetbeautiful,automatedreports.

• Whathappenedmorethan89daysago?Facebookdoesn’tkeepthisdata,butwedo.

• Whatisthecross-overbetweenallyourpages,brands,andlocations?Howdoyougetthemtoworktogether?

• Unlockyourcompetitors’strategies.Setbenchmarks.• Howisyourcontentperformingbygeography,timeofday,andhowcanyouimproveyourreachandengagement?

• Whoareyourmostengagedandinfluentialfans?

• ConfigureFacebookadstoguaranteeyourpostsshowupinthenewsfeed.

• Quicklyadjustunderperformingads.• Asingleviewofyourowned,earned,andpaidmedia.

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BenefitsFeatures



(a) Dashboard (base level) $10/month per location

• One(1)self-servedashboard• Abilitytopick1pageand3competitors• Specifytwitter,keywords,andtimezone

* Discounts available for more than 10 locations.

NOTE: Pricing valid through April 30, 2013

Pricing

“I am a small business owner and I am particularly sensitive to customer service issues with other companies and their representatives with whom I come in contact. Dealing with you has been an extraordinary experience to say the least. Any company who is represented by hands on people like you deserves success, because it is earned through genuine concern for your customers’ needs, thoughtful insight into how to intelligently approach a particular problem and plain old hard work. That is what I call a winning combination!” —Butch Howard, Access World Logistics Corporation

“The value of learning about mobile Facebook ads from speaking with Dennis was worth more than the price of attending the conference.” —Franco Puetz, Social Ad Manager for Veterans United Home Loans



1.2 Post ManagementLotsofcontentacrossdifferentcountriesandproducts?Noproblem.Weseparateoutperformanceforyou.

Shouldyoubepostingonceperdayorperhaps5timesperday?Tunethemosteffectivebalanceofreachversusnegativefeedback.

1.1 Post DetailGetthefullbreakdownonimpressions,negativefeedback,shares,andothermetricsnotinFacebookInsightsforeachofyourposts.Becauseeachofyourpostswillactivateadifferentaudienceandhaveadifferentobjective.

Screenshots - Content Effectiveness

STANDARD

STANDARD

1.3 Post TimingKnowwhattimesofdaygeneratethemostimpact?Weletyouknow.STANDARD



Newsfeed Coverage and Feedback Rate

Therearetwometricsatthetopofyourdashboardpage,aswellascompetitors:fansandPTAT.Everyoneknowswhatafanis,butPTAT(PeopleTalkingAboutThis)isabitmoremysterious.It’sworthyourtimetounderstandwhyFacebookhaschosenthisastheirsinglemostimportantwaytomeasureengagement.

Here’stheformula:Fans x Newsfeed Coverage x Feedback Rate = Engagement.

Ifyourengagementislow,itcanbebecauseyourmessagesjustaren’tshowingupinthenewsfeedorbecausethosewhoseeitaren’tinteractingwithyourcontent.

Usuallytheculpritistheformer,butoftencontentoptimizationcansignificantlyhelpimprovethefeedbackrate.This,inturn,increasesnewsfeedcoverage,asFacebook’salgorithmismorelikelytoshowengagingcontent,whileburyingcontentthatdoesn’tgetlikes,comments,andshares.AlexSchultz,aFacebookexecutive,callsthis“interestingnesssquared,boringnesssquared”toshowhowimportantengagementrateistocompetinginthenewsfeed.

ThealgorithmformerlyknownasEdgeRankisbasedonmultiplefactors,butsufficetosaythatyourpageiscompetinginthenewsfeedforattention.Youhavetobemoreinterestingthanthefriendsofyourfans—ahighbar!

Yourdashboardidentifieswhichcontentisthemostengaging,sothatyoucanpostmoresimilarcontent.Youcanalsospyoncompetitors,likewetalkedaboutbefore.

YoucanalsolookateachposttoseehowitperformedinNewsfeedCoverageandFeedbackRate.IftheNewsfeedCoverageislow,thenyoumightwanttorunsomemicro-targetedadstopumpupthatparticularpost.IftheFeedbackRateislow,thenconsidercontentoptimizationtechniques(postingwithaphoto,askingquestions,postingwhenfansaremostactive,respondingtocomments,andshorteningyourposttounder120characters).

NOTE:Youcannotseethisdataoncompetitors,sinceitrequiresaninsightstoken.ButyoucanseetheirPTATandhowmanyinteractionstheyaredriving.Thisstillgivesyouanapples-to-applescomparison.

STANDARD



“In today’s struggling economy, I was not sure if internet advertising would be effective for me, but Blitzlocal has been a real help in introducing my store to a younger audience with more disposable income. Their team concept meant every part of my campaign was handled by a specialist with attention to detail. Each specialist gave me instructions and direction to take me to the next level.” —Christine Metzger, Owner at UpScale Plus & UpScale Princess Consignment

• 74% improvement in ROI foranationalQuickServeRestaurantFranchise—5,300locations,3,500keywords.37%increaseinleadsand33%morefranchiseapplicationswithin60days.

• 561% ROAS ononlinemerchandisesalesforanEntertainmentCompany—over400%ROASonPay-Per-Viewsales.

• Reduced cost per order from $37 to $10.91foranationalCasualDiningRestaurant—andincreaseduniquevisitorstothesiteby309%viaeffortsinSEO,paidsearch,andsocialmedia.

• 270% increase in leads generatedatthesamebudgetforaMedicalServicesCompany—andincreasedtheirGoogleQualityScorefroma1toan8.

Results That Speak for Themselves



Testimonials

“Blitz has really been a one-stop shop for me. They are amazing at marketing, but they are phenomenal at web development as well. Every time I send a request for a change or update, it always seems to happen within 24 hours or less! Their customer service is impeccable as well. My past experience with other marketing and web companies was quite the opposite. I’m a huge Blitz fan for life!” —PJ Glassey, CEO, XGym

“You guys rock!” —Neil Glassman, Principal Marketing Strategist, WhizBangPowWow

“O...M...G...Blitz is a metrics tool to watch. FANTASTIC *actionable* social measurement stuff unlike anything I’ve seen. Wiping drool off my face. You don’t want to miss it.” —Laura Lippay,President,How’sYourPony?

how’s your pony?

“One of the most brilliant ideas to come along to serve Boomers — and beyond — in a long while .” —Gillian Muessig, SEOmoz

“Blitz is a really impressive, clean and easy way to track, analyze and make online marketing strategy plans.” —Anna Marie, producer for Food Forward

“What I like best about Blitz is that they remove the black box approach to SEO and PPC. We have great visibility into PPC management, and a similarly clear path toward SEO improvement. It’s an approach that a non-technical manager like me can understand.” —Bill Flaherty, Executive Vice President, Quiznos

“Simply put Blitz is the future of local search. Its genius is in its simplicity.” —Marcus Frind, CEO, Plenty of Fish



Your Team

Zack DavisAnalyst

[email protected]

Ming ChaoAnalyst

[email protected]

Travis [email protected]

Robert HilarioAnalyst

[email protected]

Dennis YuArchitect

[email protected]

Mely [email protected]

Matt PraterSeniorManagerofFacebookMarketingmatthew.prater@blitzmetrics.com

Brynn SmithCreativeDirector

[email protected]

JC [email protected]

Max DarbyAnalyst

[email protected]

Cody BlairFacebookAdsExpert

[email protected]

Josh HambyAnalyst

[email protected]

DennisYuhashelpedbrandsgrowandmeasuretheirFacebookpresence.HehasspokenatSearchMarketingExpo,SearchEngineStrategies,Web2.0,TheAmericanMarketingAssociation,PubCon,ConversationalCommerceConference,PacificConferences,HostingCon,AffiliateSummit,AffiliateConvention,UltraLightStartups,MIVAMerchant,andothervenues.YuhasalsocounseledtheFederalTradeCommissiononprivacyissuesforsocialnetworks.DennishasheldleadershippositionsatYahoo!andAmericanAirlines.HiseducationalbackgroundisFinanceandEconomicsfromSouthernMethodistUniversityandLondonSchoolofEconomics.

MelyWilcoxearnedaJDinCriminalLawfromBeneméritaUniversidadAutónomadePueblaandbecameaCriminalLawAttorneyin1997.In2004sheearnedbothUScitizenshipandadegreeinconstructionprojectmanagementfromtheDunwoodyinstituteinMinneapolisMN.SheworkedasacommercialConstructionProjectManageratKraus-AndersonConstructionforseveralyearsbeforehelpingco-foundBlitzMetrics.Sheisthemotheroftwoboys,anavidrunner,andenjoyslearningnewlanguages(hermostrecentchallengeisJapanese).

MattPraterspendshisprofessionallifemanagingFacebookmarketingandworkingcloselywithbrandssuchasTheNationalFootballLeague,Nike,MTV,andAT&T.Hisareaofexpertiseincludesadcampaignmanagementandprojectdevelopment.HegraduatedfromtheUniversityofColorado,BoulderwithdegreesinEconomicsandPoliticalScience.Outsideofwork,Mattisanavidtennisplayerandenjoysrockclimbing,cycling,andtravel.

BrynnSmithhasapassionformakingcomplexproblemseasytounderstandandgraphicallypleasing.AtBlitz,sheworkstomaximizethedesignoftheirmarketingmaterialssotheyreachfartherandstronger.BrynnhasaBSingraphicdesignandisacollegiateAll-Americanrunner.Inhersparetimeshespendsherdayslivinganactiveoutdoorlifestylewithherhusband,sonandtwodogs.

SOCIAL DASHBOARDS LOCAL Simple Social Analytics

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