Perceptive Analytics - Creating Compelling Dashboards

Creating Compelling Dashboards

Chaitanya Sagar [email protected] 646.583.0001

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#Dashboard

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Rate your knowledge of Dashboards

• Beginner

• Intermediate

• Expert

[email protected] 646.583.0001 #Dashboard 9

Which industry do you work in?

• Information Technology & Services

• Financial Services

• Management Consulting

• Telecommunications

• Others


DASHBOARDS


Your Work!

What audience see

Pic by http://blackbeltbartending.com [email protected] 646.583.0001 #Dashboard 12

Dashboard

Pic by http://blackbeltbartending.com [email protected] 646.583.0001 #Dashboard 13

A Dashboard is a Communication Tool

Priorities

Performance

Insights

Action Items


A Dashboard Increases Your Visibility

The real you The invisible you Good Dashboard

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http://dilbert.com/strips/comic/2007-05-16/

What Makes a Dashboard Awesome?

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Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/






At-a-glance

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Key Performance Indicators Key Performance Indicators

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Graphical

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How to Make a Dashboard

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Purpose Design


Purpose

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Scope Audience Value Add


Target Audience

What is the role of the person?

What is the context of usage?

What are their biases?

Is the audience heterogeneous?

What are their goals?

What questions will they ask?


What Value Add?

Help management stay on top

Help management make a decision

Set goals for individuals or groups

Highlight exceptions

Track progress

Inform important information to teams

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Scope

Organization Wide One Operation/Unit

Strategic Tactical

Historical Predictive

High Level Detailed

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Snapshot Interactive


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Strategic?

Design

[email protected] 646.583.0001 #Dashboard

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Structure Elements

Colors Process

Design


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Structure Elements

Colors Process

Design

Case study

Dashboard design should support analytical thinking


Structure


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Canvas

Important

Important

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Inputs Outputs


Importance

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Important

Importance


Step 1 Step 2 Step 3


Pilot Training Status Monitor

John Smith Patricia Young Elizabeth Johnson Lisa Clark

License #: 123394 License #: 268395 License #: 268423 License #: 268395

Flight Training Flight Training Aircraft Servicing

Flight Follower Flight Follower Single Engine PPC

Low Visibility External Load

Aircraft Servicing Night VFR

Linda White Daniel Brown Mark Williams Ronald Green


Flight Training Flight Training

Flight Follower Single Engine PPC


Night VFR Night VFR

Nancy Miller Edward Hall Paul Baker Kevin Wright


Flight Training Flight Training External Load Flight Training

Flight Follower Single Engine PPC Night VFR Night VFR


Night VFR Night VFR

Training Due Date Past Training Due Date in 30 days No Trainings Due within 30 days

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Choosing Dashboard Elements


www.diverbi.com

Colors


Colors


Create Color Harmony


Analogous

Complementary

Ideas for Color Harmony

Use colorbrewer2.org

Perceptive’s Step Process

1. Create a laundry list of KPIs

2. Prioritize. Choose the top 20% that has 80+% impact

3. Allocate the 20% to most visible areas

4. Choose elements wisely

5. Beautify


Laundry List

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin

• Total head count

• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department


• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Context

• CEO worried about cash position

• Sales are just picking up

• “How many can we hire now?”

• “Can we spend marketing dollars as planned?”

• “Are our (profitable) direct sales picking up?”

Priority

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin


• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department


• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Draw a draft dashboard manually. A paper and a pencil works best!

Examples and Critique of Dashboards

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Axis? Axis?

1 2

Intelligent use of secondary axis for D/E ratio

Visual Encodings suggests use of horizontal bars

Shapes/colours used to indicate performance

Resources

Juice Analytics A Guide to Creating Dashboards People Love to Use

Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory

Visual Encoding – How to use?

http://complexdiagrams.com/properties

Edward Tufte’s Book

http://www.edwardtufte.com


Perceptive’s Dashboard Tool Kit

http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk

(link will be sent to you via chat)

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Thank you!

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[email protected] +1.646.583.0001

Perceptive Analytics - Creating Compelling Dashboards

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