1. o impacto dos social media no conhecimento do cliente Sofia Natal @ Bootcamp Empresarial

2. http://www.youtube.com/watch?v=_qtROM5kNdk QuickTime and adecompressorare needed to see this picture. 3. 2,080,000,000internet users fonte: the nielsen company 4. +405,000/dia2,080,000,000internet usersfonte: the nielsen company 5. 2,080,000,000internet users fonte: the nielsen company 6. 2,080,000,000internet users fonte: the nielsen company 7. fonte: the nielsen company 8. fonte: the nielsen company 9. 3 maismobile subscriptionsque TVsfonte: the nielsen company 10. fonte: the nielsen company 11. 70%compram commobile appsfonte: the nielsen company 12. fonte: the nielsen company 13. Blog post about the 14. 2/3 concordamconsumidores j noconfiam nos marketersfonte: ogilvyone future of selling, outubro 2010 15. THE SALES FUNNEL (est. 1898) 16. THE CUSTOMER JOURNEY 17. EXPERIENCE PRODUCTEVERYPLACEPLACEEXCHANGEPRICEEVANGELISMPROMOTION 18. digital body language 19. LOCATIONdigital body language inteno de compraPESQUISAPESQUISAS SITESCONVERSAS 20. innovation accountability 21. we sell, or else. 22. win more customersmake them more valuable 23. BRANDSGRPsTRANSACTIONS 24. TOTAL CUSTOMER CONTRIBUTION 25. CUSTOMER EXPERIENCEunlock customer valueREWARDS BEHAVIORAL ECONOMICS 26. CONSUMER INTENT MODELINGResearched over 20 Baby sites to identify more CRM Strategy Digital at the Heart of a than Reviewed 10,000+ Related Terms to SelectCategorized All Related Words by Subject, Topic,200 Trailhead Words Master List of 1,663 Keyword Phrases Category, Semantic Reference, Searcher Task and Functional Foods Relationship. For moreEstimated Monthly Search Demand over 13 Millionthan 8,500 Individual CategorizationsConsumer Intent at theHeart of a Digital StrategyKey findingsImportance of pre-natal and first months (e.g. breastfeeding, colic)Tools are vital (baby naming, ovulation, feeding charts, recipes...)Coupons and samplingSpecific insights on functional benefits to inform product innovations 27. The trend dominating the agenda ofCRM professionals?The necessity to adapt to the rapidlychanging social consumer. Forrester 28. Creating more flexibleCRM modelsOpen Data Cost 29. Making CRMeasier to deliver1:1 1:many 1:1:many 30. Making CRMhappen in real-timeMobile Location-based 31. CRM 32. ListeningParticipatingfor insights from conversationsthat drive engagement and CRM with customers in authentic conversationspropositionsin theSocialActivating Engaginginfluence in and outside of Eracommunities with brand valueyour customer setexchange wherever they gather 33. ListeningMining insights from conversations that drive engagement and propositionsVolume Sentiment Language Emerging 34. http://www.youtube.com/watch?v=InrOvEE2v38 35. Participating With customers in authentic conversations Existing Inviting Servicing 36. http://www.youtube.com/watch?v=RbkS8AnqNGU 37. Activatinginfluence in and out of your customer set 38. Engagingindividuals and communities with brand value exchange, wherever they gather 39. QuickTime and a decompressor are needed to see this picture.http://www.youtube.com/watch?v=Txn_8V1yZ2Y 40. In order to understand Social Media we need to look at our brands our consumers 41. Getting started today Dont create a standalone social media strategy embed it into an existingprogramme Conversation monitoring start with the first scan Develop rules of engagement for your brand Skill up the organisation in social Plan your branded value exchange Identify your primary community platform Call us 42. Dont Wait For Perfect Measurement, Focus On The Bottom Line 43. Sofia NatalBusiness DirectorOgilvyREDby OgilvyOne worldwide, LisbonOffice: +31-3218084Cell: +351 910570801E-mail: Sofia.Natal@ogilvy.comhttp://www.ogilvy.pt