Social Corp: Social Media Goes Corporate
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this is a summary of book "Social Corp: Social Media Goes Corporate (Voices That Matter)" written by Joel Postman.
Transcript of Social Corp: Social Media Goes Corporate
SocialCorp: Social Media
Goes To Corporate
Joel Postman
What is a social
media?
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs,message boards to allow users to interact.
What is a social corp?
Companies that are learning
to take advantage of the power of social media
to reshape their relationships with customer and important audiences.
Why company should be a SocialCorp?
Unparallel access to information
Enhanced brand awareness and perception
Better engagement with customers,employees and business
partners
Increased control over the company’s marketplace message
What Does It Take to Become a SocialCorp?
Social Corp Readiness
Quiz
What does
What are Social Media Tools?
blog.
social networks.
photo sharing.
communities.
social bookmarking.
rich media.
rich media.
rich media.
microblogging.
microblogging.
wikis.
second life.
“Social Media Strategy should tie business strategy and communication strategy, rather
than being based on available tools”
The Power of BLOG
Interactive Engagement and
Conversation monitoring
customer engagement.
conversation monitoring.
Can You Control Your Brand, or Just Share It?
brandjacking.
Establishing corporate identity
Using Social Media to Reach the Right People
Employee Engagement
Analyst and Investor Relations
Customer service, support and engagement&
Business Partners
Marketing
Balancing Social Media Risk and
Reward
Social Media Ethics
AstroturfingBlogola
BrandjackingComment Spam
FlogLink Baiting
Pay Per PostScreen Scrapping
Splog
The WOMMA ethic code
•Honesty of Relationship
•Honesty of Opinion
•Honesty of Identity
Can You Count Everything That
Counts?
Value of Social Media
InfluenceBrandEngagementPublic Relations
What Are The Tools?
Google Analytics
Entreprise-Grade Social Measurement
Blog Search
Blog Ranking
Social Bookmarks
SocialCorp 2.0:Corporate
Communications Inside Out
Speed Brevity
Participation Chaos
Letting GO Tacking Back
Engagement Doing Business
Wild Wild West The Civilized World
•HOUSEBILL 775
: Start Now!
thank you!
