Social Commerce 101 - From Conversations to Sales
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Transcript of Social Commerce 101 - From Conversations to Sales
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Social Commerce 101: From Conversations to Sales
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What We’ll Cover
• Social commerce: what is it?
• The purchase funnel: then and now
• Your social commerce toolkit
• How to use social commerce to drive business and buzz
• Five things you can do today
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Digital Strategists by Day, Masked Avengers by Night
Diane Walter
@walterama John Cilli
@cilli
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What is Social Commerce?
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New truths for brands:
• Talking at consumers is no longer an option
• Must provide a forum for conversation
• Authentic participation drives advocacy
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Mobile is Key:
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Mobile Aids Shopping:
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People Trust People… Not Brands
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Zero Moment of Truth:
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Earned
Owned
Paid
Earned
Owned
Paid
2009 2012
Media Ain’t What it Used to Be:
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Old-School Purchase Funnel
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You’ve Got to Earn it, Baby
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Content and Social Marketing’s Impact
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The Social Commerce Funnel
PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /
ADVOCACY
SOCIAL SHARING IN STORE TECHNOLOGY
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Why Should You Care?
• Sharing and recommendations drive sales
• Socially engaged consumers spend more
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The Basic Social Commerce Toolkit:
• Product
• Platforms
• Participation
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Case Study: NoseFrida the Snotsucker
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Case Study: ModCloth
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= EARNED MEDIA
Product Platforms
Participation
Case Study: Stitchagram
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ways to get started today
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Listen
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Strategize
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Mobilize
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Review-ize
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Socialize
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Questions?